Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.
Don’t forget to take a look at the new categories for 2024 below.
Agency Categories
Judges reserve the right to award Small and Large Agency of the Year winners for each of the agency categories where appropriate. Small Agency: Up to 25 employees Large Agency: 26 and over employees
Campaign Awards
The campaign awards recognise individual campaigns created by agencies across multiple business sectors and in specialist areas of digital technology, marketing, and PR. Across all categories, judges are looking for clear campaign objectives, examples of data use that have informed strategy and target audience, details of any challenges faced and why you think your campaign achieved the desired outcomes and succeeded.
Social Media is quintessentially global! Twitter, Facebook, Instagram, TikTok and more – Judges want to see a campaign that has really, truly, deeply engaged.
Staying on top of SEO trends and changing algorithms is no easy task. If you have manoeuvred through the shifting landscape and achieved success show the judges how.
Whether you have embraced or rejected automation doesn’t matter. Judges are looking at how you increased visibility to affect the engagement and bottom line.
Effective PR is one that attracts media attention in a positive way. Judges are looking for campaigns that have put clients in the spotlight through creativity and exceptional us multiple media platforms.
With global purse strings being tightly held this year, Not-for-Profit has had a particularly difficult time. However, if your campaign has reached out and gained engagement this year you really do deserve to be an award winner.
Judges are looking for clearly defined, structured marketing campaigns with a clear goal from the outset. The campaign must have achieved outstanding results, whether that be in creating sales, driving downloads, increasing email subscriptions or growing a social media following.
Demonstrating excellence across multiple channels Judges are looking for consistent messaging that measurably creates viewers into customers and has an impressive ROI.
This year event organisers have had to be innovative, creative and inspired. Whether your event has been live or virtual it doesn’t matter, Judges are looking for an event that has delivered, impressed and engaged, no matter how.
Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation.
All very best in business have crisis response campaigns or communications to ensure peace of mind, wellbeing and recovery. Judges are looking for campaigns that have resulted in successful engagement and bounce back.
The Best Use of AI in Client Campaign recognizes exceptional achievements in leveraging artificial intelligence to enhance and elevate client campaigns.
Judges will be looking for projects that not only meet but exceed client expectations, demonstrating measurable improvements in campaign performance, engagement, and overall success.
The Best Use of ABM award acknowledges agencies that strategically align their ABM initiatives with overarching business goals. This category highlights excellence in personalised and targeted content delivery, collaboration with sales teams for effective engagement, and the adaptability and scalability of ABM strategies in response to evolving market conditions. Judges recognise those making significant strides in the world of account-based marketing.
Celebrate innovation and creativity in account-based marketing with the ABM Campaign of the Year award. This category recognises campaigns that stand out through their original strategies, impactful targeting of high-value accounts, seamless multichannel integration, and the ability to demonstrate measurable ROI and revenue growth.
Judges want to see impressive ROI across multiple elements of a campaign. Increased website traffic, session durations, page views, new visitors and buy in all adds up to winning this award.
This campaign is about world domination! Judges will award this accolade to a campaign that has had success across country borders, and oceans.
Culture Awards
The judges will be looking for a clear description of the agency’s culture and how this contributes to its growth. They will be expecting to hear how training and development are used to help support the agency team in securing new business and growing existing accounts.
Shared values, care, nurture, career development and a workplace that inspires innovation, commitment and success. The team that works together and plays together is sure to reap the rewards.
Best Charitable/Corporate Social Responsibility Initiative
Flexible working is not just about hybrid locations. Judges want to see how employers are looking outside of the box to offer flexible working to employees that benefits both parties.
Judges are looking to recognise an organisation that celebrated inclusion and diversity and that demonstrates policy day in and day out to positively impact on individuals and company culture.
Agency/Team/Rising Star Awards
The agency awards categories are designed to recognise and reward agencies for their specialist skills and areas of expertise. Agencies that demonstrate multiple skill sets can enter as many categories as they see fit their competencies and which match their success. Across all categories, judges are looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award.
The Rising Star Award recognises an individual who is an integral part of a business and its future. Someone who proves themselves time and time again and who you could not be without. (under 30 years of age on the date of awards ceremony).
You are a team of experts who live and breathe marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.
You are a team of experts who live and breathe B2C marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.
Entries are welcomed from agencies which specialise in eCommerce. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Judges want to see the SEO that is beating the algorithms and adding real value.
Entries are welcomed from agencies which specialise in PPC. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
A much-coveted title, this category celebrates agencies that offer clients everything they need under one roof. Judges want to see how you used resources, implemented a range of marketing strategies and worked together to achieve results.
Entries are welcomed from agencies which specialise in social media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Social Media, PPC, SEO, Content and technology are all strings to your very impressive marketing bow. Your people are all experts in their field and your craft is honed to perfection. Judges just want you to prove it!
Entries are welcomed from agencies which specialise in Creative/Design. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Entries are welcomed from agencies which specialise in advertising. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Entries are welcomed from agencies which specialise in CRO. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Entries are welcomed from agencies which specialise in UX. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Judges are looking to celebrate agencies who are original and creative thinking with teams who are looking to create the next benchmark and move campaigns to another level.
Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding.
Professional, organized and client and campaign focused. You consistently produce campaigns that change public opinion and actions through well-conceived ideas delivered through multiple media channels.
Entries are welcomed from integrated agencies. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
You might be new, but you are running rings around the old guard! This is your opportunity for global recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old on the date of the awards ceremony.
Best Small Agency of the Year (Up to 25 employees)
Entries are welcomed from small agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.
Entries are welcomed from large agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.
Initiatives such as the Global Agency Awards provide an invaluable aid to companies in the industry, serving to close the gap between agency potential and client doubts. It provides amazing networking opportunities and enables us to share our name and experience with fellow digital marketing fanatics. Winning this award would be an exceptional milestone for Growzillas, as it would be a reflection of all the amazing achievements behind us, and brilliant motivation for the achievements to follow. - Growzillas Growzillas
As a small agency, it’s humbling to have our work recognised on such a big platform. Being shortlisted for not one but four awards is a significant accomplishment that reflects the dedication and hard work of our team. We take a personalised approach to every project, striving to assist our clients in reaching their goals and targets. Winning an award would be an honour, providing the motivation to continue making a positive impact in the world of digital health.Stephen Bryant- Co-founder Silver Buck
We are incredibly proud of our team for the recognition we have received from the Global Agency Awards. These nominations reflect the unwavering dedication and effort put forth by each member of the Bluebird Media family. It is truly an honor to be selected as finalists in two categories, reaffirming our steadfast commitment to providing outstanding digital marketing solutions for our clients. With our passion for our craft as the driving force, we will continue to strive to push boundaries and deliver excellence in everything we do.Magnus Dahlquist- CEO & Co-Founder Bluebird Media
The Global Agency Award is the world’s leading award for marketing and advertising agencies. They recognize the world’s best agencies for their creativity, innovation and effectiveness. Being nominated for two categories of this award is a huge achievement and we are incredibly proud of our team. We look forward to hearing the results of the Global Agency Awards and are confident that our team will continue to deliver outstanding results for our clients. ConversionRate.Store