Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The judging session will take place on April 8, 2021, with the shortlist being announced on the April 9, 2021.

The awards will be judged by some of the biggest names in the digital and creative industries. Click here to see this year’s judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between March 2020 – March 2021.

March 5

Early Bird Close

March 19

Entry Deadline

April 8

Judging Session

April 9

Shortlist Announced

May 13

Winners Announced

Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Total budget

  • Objectives

  • Strategy & target audience

  • Creativity & implementation

  • Results & evaluation


Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.

Best Agency Culture

The judges will be looking for a clear description of the agency culture and how this contributes to its growth. They will be expecting to hear how training and development is used to help support the agency team in securing new business and growing existing accounts. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Overview of the agency and its structure

  • Overview of agency culture

  • Initiatives

  • Why you think your entry should win


Any entries that do not include information under all of these headings will be marked down.

Individual / Agency Awards

Judges will be looking for individuals and consultancies that can demonstrate an on-going and sustained commitment to delivering best practice and results while showing a creative and innovative approach to new business. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Details of the individual / consultancy

  • Individual / consultancy objectives

  • Recent campaign or new business pitch or win example

  • Recent achievements

  • Challenges faced

  • Why you think your entry should win


Entries for the Rising Agency Star category must include the nominees date of birth and their age must be 25 or under on the date of the winners announcement of May 13, 2021.

Ethical, Transparent, Fair

Don’t Panic Events are based in the UK and are one of the world’s most ethical and transparent awards organisers. Working with International, industry experts (who cannot enter the awards themselves) their robust, two-step judging process includes remote pre-scoring and virtual or face to face final judging sessions.

In partnership with Manchester Metropolitan University, the entry process, categories and criteria are refined and developed to ensure the process is and trustworthy. Judges sign a judging code of conduct to ensure confidentiality and to provide peace of mind for entrants.

Don’t Panic are proud to display the Awards Trust Mark, an independent accreditation programme which validates the ethical process operated on all their awards.

Don’t Panic believe all Awards must have validity so that clients, business partners and employees can trust the system.

Supporting Material

If appropriate you may upload up to three pieces of supporting materials along with your entry. These can be in JPEG, PDF or Microsoft Word, and must be under 2MB and could include items such as:

  • Audited accounts

  • Team CV's

  • Training and development records

  • Copies of media coverage

  • Media evaluation

  • Client references

  • RAJAR / ABC circulation figures

  • Website analytics

  • Testimonials

  • Videos (via online link in form)

  • Publications

  • Marketing materials

  • Photography

  • Weblinks

  • Market research findings

Confidentiality

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.


Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.