Categories
Please see the following descriptions for more information on each category.
For more information on how to enter and entry fees, please click here.
Don’t forget to take a look at the new categories for 2024 below.
Agency Categories
Judges reserve the right to award Small and Large Agency of the Year winners for each of the agency categories where appropriate.
Small Agency: Up to 25 employees
Large Agency: 26 and over employees
Campaign Awards
The campaign awards recognise individual campaigns created by agencies across multiple business sectors and in specialist areas of digital technology, marketing, and PR. Across all categories, judges are looking for clear campaign objectives, examples of data use that have informed strategy and target audience, details of any challenges faced and why you think your campaign achieved the desired outcomes and succeeded.
Best Social Media Campaign
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Social Media is quintessentially global! Twitter, Facebook, Instagram, TikTok and more – Judges want to see a campaign that has really, truly, deeply engaged.
Best SEO Campaign
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Staying on top of SEO trends and changing algorithms is no easy task. If you have manoeuvred through the shifting landscape and achieved success show the judges how.
Best PPC Campaign
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Whether you have embraced or rejected automation doesn’t matter. Judges are looking at how you increased visibility to affect the engagement and bottom line.
Best PR Campaign
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Effective PR is one that attracts media attention in a positive way. Judges are looking for campaigns that have put clients in the spotlight through creativity and exceptional us multiple media platforms.
Best Not-for-Profit Campaign
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With global purse strings being tightly held this year, Not-for-Profit has had a particularly difficult time. However, if your campaign has reached out and gained engagement this year you really do deserve to be an award winner.
Best Marketing Campaign
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Judges are looking for clearly defined, structured marketing campaigns with a clear goal from the outset. The campaign must have achieved outstanding results, whether that be in creating sales, driving downloads, increasing email subscriptions or growing a social media following.
Best Integrated Campaign
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Demonstrating excellence across multiple channels Judges are looking for consistent messaging that measurably creates viewers into customers and has an impressive ROI.
Best Event
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This year event organisers have had to be innovative, creative and inspired. Whether your event has been live or virtual it doesn’t matter, Judges are looking for an event that has delivered, impressed and engaged, no matter how.
Best New Business Campaign
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Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation.
Best Crisis Communications or Response Campaign
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All very best in business have crisis response campaigns or communications to ensure peace of mind, wellbeing and recovery. Judges are looking for campaigns that have resulted in successful engagement and bounce back.
NEW TO 2024: Best Use of AI in Client Campaign
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The Best Use of AI in Client Campaign recognizes exceptional achievements in leveraging artificial intelligence to enhance and elevate client campaigns.
Judges will be looking for projects that not only meet but exceed client expectations, demonstrating measurable improvements in campaign performance, engagement, and overall success.
NEW TO 2024: Best Use of ABM
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The Best Use of ABM award acknowledges agencies that strategically align their ABM initiatives with overarching business goals. This category highlights excellence in personalised and targeted content delivery, collaboration with sales teams for effective engagement, and the adaptability and scalability of ABM strategies in response to evolving market conditions. Judges recognise those making significant strides in the world of account-based marketing.
NEW TO 2024: ABM Campaign of the Year
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Celebrate innovation and creativity in account-based marketing with the ABM Campaign of the Year award. This category recognises campaigns that stand out through their original strategies, impactful targeting of high-value accounts, seamless multichannel integration, and the ability to demonstrate measurable ROI and revenue growth.
Campaign Effectiveness Award
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Judges want to see impressive ROI across multiple elements of a campaign. Increased website traffic, session durations, page views, new visitors and buy in all adds up to winning this award.
Best Global Campaign
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This campaign is about world domination! Judges will award this accolade to a campaign that has had success across country borders, and oceans.
Culture Awards
The judges will be looking for a clear description of the agency’s culture and how this contributes to its growth. They will be expecting to hear how training and development are used to help support the agency team in securing new business and growing existing accounts.
Best Agency Culture
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Shared values, care, nurture, career development and a workplace that inspires innovation, commitment and success. The team that works together and plays together is sure to reap the rewards.
Best Charitable/Corporate Social Responsibility Initiative
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This category and award recognises the work that agencies and in-house teams do to support their local community or charity of choice.
Best Culture transformation Initiative
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Judges are looking for an initiative that has transformed the workplace and positively impacted on individuals, productivity and profitability.
Best Flexible Working Policy
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Flexible working is not just about hybrid locations. Judges want to see how employers are looking outside of the box to offer flexible working to employees that benefits both parties.
Best Inclusion and Diversity Initiative
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Judges are looking to recognise an organisation that celebrated inclusion and diversity and that demonstrates policy day in and day out to positively impact on individuals and company culture.
Agency/Team/Rising Star Awards
The agency awards categories are designed to recognise and reward agencies for their specialist skills and areas of expertise. Agencies that demonstrate multiple skill sets can enter as many categories as they see fit their competencies and which match their success. Across all categories, judges are looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award.
Rising Agency Star Award
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The Rising Star Award recognises an individual who is an integral part of a business and its future. Someone who proves themselves time and time again and who you could not be without. (under 30 years of age on the date of awards ceremony).
Digital Agency of the Year
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You are consistently delivering campaigns for brands and business which encompass multiple marketing platforms, maximise influence and build growth.
Media Buying Agency of the Year
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This category celebrates agencies who know how to identify and purchase ad space on the right channel for the targeted audience.
B2B Agency of the Year
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You are a team of experts who live and breathe marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.
B2C Agency of the Year
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You are a team of experts who live and breathe B2C marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.
eCommerce Agency of the Year
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Entries are welcomed from agencies which specialise in eCommerce. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
SEO Agency of the Year
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The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Judges want to see the SEO that is beating the algorithms and adding real value.
PPC Agency of the Year
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Entries are welcomed from agencies which specialise in PPC. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Integrated Search Agency of the Year
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A much-coveted title, this category celebrates agencies that offer clients everything they need under one roof. Judges want to see how you used resources, implemented a range of marketing strategies and worked together to achieve results.
Social Media Agency of the Year
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Entries are welcomed from agencies which specialise in social media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Marketing Agency of the Year
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Social Media, PPC, SEO, Content and technology are all strings to your very impressive marketing bow. Your people are all experts in their field and your craft is honed to perfection. Judges just want you to prove it!
Creative/Design Agency of the Year
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Entries are welcomed from agencies which specialise in Creative/Design. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Advertising Agency of the Year
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Entries are welcomed from agencies which specialise in advertising. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
CRO Agency of the Year
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Entries are welcomed from agencies which specialise in CRO. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
UX Agency of the Year
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Entries are welcomed from agencies which specialise in UX. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Innovative Agency of the Year
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Judges are looking to celebrate agencies who are original and creative thinking with teams who are looking to create the next benchmark and move campaigns to another level.
Independent Agency of the Year
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Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding.
PR Agency of the Year
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Professional, organized and client and campaign focused. You consistently produce campaigns that change public opinion and actions through well-conceived ideas delivered through multiple media channels.
Integrated Agency of the Year
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Entries are welcomed from integrated agencies. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Multi-Territory Agency of the Year
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Judges are looking for agencies that are working from and in multiple territories, but still achieve fusion and international accomplishments.
Best New Agency (Under 24 Months Old)
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You might be new, but you are running rings around the old guard! This is your opportunity for global recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old on the date of the awards ceremony.
Best Small Agency of the Year (Up to 25 employees)
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Entries are welcomed from small agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.
Best Large Agency of the Year (26+ employees)
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Entries are welcomed from large agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.
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