Categories
Please see the following descriptions for more information on each category.
For more information on how to enter and entry fees, please click here.
Agency Categories
The large and small split is based on the number of overall employees in the agency/company, and not based on team or regional office size within a larger organisation.
Small–This is for companies with up to 25 employees.
Large–This is for companies with 26 and over employees
Campaign Awards
The campaign awards recognise individual campaigns created by agencies across multiple business sectors and in specialist areas of digital technology, marketing, and PR. Across all categories, judges are looking for clear campaign objectives, examples of data use that have informed strategy and target audience, details of any challenges faced and why you think your campaign achieved the desired outcomes and succeeded.
Best Social Media Campaign
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Celebrating campaigns that caught attention, sparked engagement, and delivered real results. From clever content to standout strategy, this award is for the social media teams.
Best SEO Campaign
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Honouring campaigns that bossed search engines. This award recognises the innovative strategies that boosted visibility, drove organic traffic, and delivered measurable success.
Best PPC Campaign
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Got a knack for turning clicks into conversions? This award recognises the PPC campaigns that have delivered exceptional results, driving traffic, generating leads, and boosting sales. Whether it's a clever keyword strategy, a targeted ad creative, or a masterful bidding approach, we're looking for the PPC a campaign that demonstrates the art of paid search.
Best PR Campaign
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Judges are looking for PR campaigns that made headlines and captured hearts. We're looking for creativity, strategic thinking, and the ability to tell a compelling story that resonated with audiences and generated buzz.
Best Not-for-Profit Campaign
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Recognising campaigns that made a difference! This award celebrates the innovative strategies and heartfelt stories that drove engagement, raised awareness, and inspired action for a worthy cause.
Best Marketing Campaign
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Show us your marketing magic. Have you crafted a campaign that's resonated with your audience, driven results, and left a lasting impression?
Best Integrated Campaign
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Celebrating campaigns that seamlessly blend multiple channels for maximum impact! This award celebrates the creativity and strategy behind campaigns that deliver a cohesive message and drive engagement across platforms.
Best Event
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Celebrating events that truly made an impact! This award recognises exceptional planning, creativity, and execution that brought people together and created unforgettable experiences.This could be a pop-up, awards ceremony, conference, networking or launch event.
Best New Business Campaign
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This award recognises innovative campaigns that launched new businesses into the spotlight. We’re looking for creativity, effective messaging, and strategies that successfully captured the attention of your target audience.
Best Crisis Communications or Response Campaign
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Recognising campaigns that expertly navigated challenging situations! This award celebrates effective communication strategies that addressed crises or changing times with clarity, empathy, and transparency to ensure trust and understanding
Best Use of AI in Client Campaign
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Celebrating innovative campaigns that harness the power of AI! This award recognises creative and effective uses of artificial intelligence that enhanced strategy, improved results, and provided unique insights for clients.
Best Use of ABM
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This category acknowledges agencies that strategically align their ABM initiatives with overarching business goals. This category highlights excellence in personalised and targeted content delivery, collaboration with sales teams for effective engagement, and the adaptability and scalability of ABM strategies in response to evolving market conditions.
ABM Campaign of the Year
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Honouring the campaigns that effectively targeted key accounts with precision! This award celebrates innovative strategies that personalised marketing efforts, fostered relationships, and drove significant results for clients
Campaign Effectiveness Award
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Recognising agencies who adopt a results-driven approach to deliver the biggest impact on their client’s business and who are able to demonstrate the marketing payback.
Best Global Campaign
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This campaign is about world domination! Judges will award this accolade to a campaign that has had success across country borders, and oceans.
Culture Awards
The judges will be looking for a clear description of the agency’s culture and how this contributes to its growth. They will be expecting to hear how training and development are used to help support the agency team in securing new business and growing existing accounts.
Best Agency Culture
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This category acknowledges agencies that promote an outstanding culture characterised by collaboration, support, and shared values. Entries should highlight initiatives that enhance teamwork, communication, and employee engagement, creating an environment where teams thrive and achieve collective success.
Best Charitable/Corporate Social Responsibility Initiative
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This category recognises an agency who has demonstrated exceptional commitment to charity or corporate social responsibility (CSR) initiatives within their organisation. Winning entries will showcase leadership, creativity, and measurable impact in driving positive social and environmental change, fostering community engagement, and promoting ethical practices.
Best Culture Transformation Initiative
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This category celebrates successfully implemented initiatives that transform their workplace culture. Entries should demonstrate innovative strategies that promote inclusivity, engagement, and adaptability, resulting in a positive shift that enhances employee satisfaction and organisational effectiveness.
Best Flexible Working Policy
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Celebrating organisations that prioritise work-life balance with innovative flexible working policies! This award recognises approaches that empower employees, enhance productivity, and create a positive workplace culture.
Best Inclusion and Diversity Initiative
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This category spotlights organisations that are leading the way in creating a diverse, equitable, inclusive, and belonging-focused workplace. Whether through training, recruitment strategies, community-building activities, or policy changes, this category highlights companies making meaningful strides toward a more inclusive and equitable workplace for all.
Agency/Team/Rising Star Awards
The agency awards categories are designed to recognise and reward agencies for their specialist skills and areas of expertise. Agencies that demonstrate multiple skill sets can enter as many categories as they see fit their competencies and which match their success. Across all categories, judges are looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award.
Emerging Talent Award
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Recognising the bright stars of tomorrow! This award celebrates outstanding individuals who have demonstrated exceptional skill, creativity, and promise early in their careers, making a significant impact in their field.
Best New Agency (Under 24 Months Old)
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Shining a spotlight on a standout newcomer that’s already making waves! This award goes to a fresh agency delivering impressive results, creative flair, and that special spark. Show us why you’re the brightest new star!
Digital Agency of the Year
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This award celebrates an agency that’s at the top of its game, blending innovation, strategy, and creativity to deliver exceptional digital results.
Media Buying Agency of the Year
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This award celebrates an agency that’s at the top of its game, blending innovation, strategy, and creativity to deliver exceptional media buying results.
B2B Agency of the Year
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Celebrating the best in B2B! This award honours an agency that excels at turning complex challenges into compelling stories, building powerful connections, and driving impressive results for business clients.
B2C Agency of the Year
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Honouring the champions of consumer connection! This award recognises an agency that excels in creating standout campaigns, engaging audiences, and driving results in the B2C market.
eCommerce Agency of the Year
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Celebrating the eCommerce experts! This award recognises an agency that has delivered exceptional growth, innovation, and customer engagement in the online shopping space!
SEO Agency of the Year
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Saluting the search superstars! This award recognises an agency that has mastered the art of SEO, driving visibility, traffic, and growth for its clients.
PPC Agency of the Year
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Applauding the pay-per-click pros! This award recognises an agency that has excelled in crafting high-impact PPC campaigns, delivering top-notch results and maximising ROI.
Integrated Search Agency of the Year
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This award honours an agency that excels in integrating SEO and PPC strategies to achieve exceptional results. Show us how you’ve harmonised your approach to dominate search and drive outstanding performance across the board!
Social Media Agency of the Year
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Spotlighting the social media savvy agencies! This award recognises an agency that has brilliantly navigated the social landscape, creating engaging content, driving impressive growth, and fostering vibrant online communities.
Marketing Agency of the Year
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This award celebrates an agency that has delivered exceptional, all-encompassing marketing strategies and results.
Creative/Design Agency of the Year
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This award honours an agency that has pushed the boundaries of design and creativity, delivering standout visuals and innovative concepts.
Advertising Agency of the Year
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This award honours an agency that has delivered exceptional campaigns, driving brand success and leaving a mark in the industry.
NEW TO 2025: Experiential Agency of the Year
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Celebrating the masters of memorable moments! This award honours an agency that has created extraordinary, immersive experiences that captivate and engage audiences.
NEW to 2025: Dev Agency of the Year
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This category celebrates development agencies delivering exceptional digital solutions through innovation, technical expertise, and client impact. Entrants should showcase standout projects, cutting-edge technologies, and measurable success in driving client transformation.
CRO Agency of the Year
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Applauding the conversion optimisation champions! This award recognises an agency that excels in turning visitors into loyal customers through strategic and data-driven CRO efforts.
UX Agency of the Year
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Recognisning the user experience innovators! This award celebrates an agency that has excelled in creating intuitive, user-centric designs and experiences.
Independent Agency of the Year
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Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding.
PR Agency of the Year
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Professional, organized and client and campaign focused. You consistently produce campaigns that change public opinion and actions through well-conceived ideas delivered through multiple media channels.
Innovative Agency of the Year
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Judges are looking to celebrate agencies who are original and creative thinking with teams who are looking to create the next benchmark and move campaigns to another level.
Integrated Agency of the Year
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Honouring the masters of seamless strategy! This award celebrates an agency that excels in integrating various marketing disciplines—be it digital, traditional, or everything in between—to deliver cohesive and impactful campaigns.
Multi-Territory Agency of the Year
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This award honours an agency that excels in managing and delivering exceptional results across multiple regions. Show us how your expertise in navigating diverse markets and crafting unified strategies has made a significant impact on a global scale!
Best Small Agency of the Year (Up to 25 employees)
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Celebrating the small but mighty! This award honours a compact agency that has delivered exceptional results, creative brilliance, and impressive client service. Show us how your agility, passion, and innovative spirit have made a big impact despite your size! Open to agencies with 25 or fewer employees.
Best Large Agency of the Year (26+ employees)
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Celebrating the giants of the industry! This award recognises a large agency that has excelled in delivering outstanding results, leading innovative campaigns, and managing extensive client portfolios. Show us how your scale, expertise, and strategic prowess have set you apart as a leader in the field! Open to agencies with 26 or more employees.
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Testimonials
This is a great achievement for the company, and we are delighted to be recognized for this. Our growth has been immense, and we strive to continue to develop and excel. Huge thanks to our team, clients, and partners in being a part of our success.
Rubina Rashid The Commerce Team Global
Being shortlisted for this award highlights the exceptional growth and recognition we have achieved over the last 12 months. It’s extra special that this coincides with our 10th birthday – what a fantastic way to celebrate!
Make Agency
Creative Clicks, the world’s leading performance marketing agency, is honoured to be the finalist of the E-Commerce Agency of the Year at the Global Agency Awards. This recognition underscores our pioneering and results-oriented approach to e-commerce, enabling brands, retailers, and online marketers to connect with global customers at scale using our advanced machine-learning technology.
Creative Clicks
We’re thrilled to be shortlisted for this global award. It’s a reflection of the outstanding results we’ve achieved in partnership with our clients. This recognition motivates us to keep delivering exceptional work that drives business growth
Dale Underwood Megantic
Winning the Best Large Agency of the Year (26+ employees) award from the Global Agency Awards is significant for Rudaw as it recognizes the network’s excellence, innovation, and influence in the media industry. This accolade enhances Rudaw’s credibility, showcases its professional standards, and underscores its impact on a global scale, reinforcing its position as a leading media organization.
Rudaw
It’s an honour to be shortlisted for this award, and we’re grateful for the recognition of our team’s dedication and hard work. This achievement allows us to reflect on our incredible journey so far and inspires us to continue striving for future possibilities. At the heart of what we do are our people, and what we have achieved while maintaining a strong cultural foundation with our amazing team at The Social Shepherd is nothing short of phenomenal.
The Social Shepherd