Categories


Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.

Entry Tips

Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.

Agency Categories

Judges reserve the right to award Small and Large Agency of the Year winners for each of the agency categories where appropriate.
Small Agency: Up to 25 employees
Large Agency: 26 & over employees
 
 


Best Social Media Campaign

Social Media is quintessentially global! Twitter, Facebook, Instagram, TikTok and more – Judges want to see a campaign that has really, truly, deeply engaged.

Best SEO Campaign

Staying on top of SEO trends and changing algorithms is no easy task. If you have manoeuvred through the shifting landscape and achieved success show the judges how.

Best PPC Campaign

Whether you have embraced or rejected automation doesn’t matter. Judges are looking at how you increased visibility to affect the engagement and bottom line.

Best PR Campaign

Effective PR is one that attracts media attention in a positive way. Judges are looking for campaigns that have put clients in the spotlight through creativity and exceptional us multiple media platforms.

Best Not-for-Profit Campaign

With global purse strings being tightly held this year, Not-for-Profit has had a particularly difficult time. However, if your campaign has reached out and gained engagement this year you really do deserve to be an award winner.

Best Marketing Campaign

Judges are looking for clearly defined, structured marketing campaigns with a clear goal from the outset. The campaign must have achieved outstanding results, whether that be in creating sales, driving downloads, increasing email subscriptions or growing a social media following.

Best Integrated Campaign

Demonstrating excellence across multiple channels Judges are looking for consistent messaging that measurably creates viewers into customers and has an impressive ROI.

Best Event

This year event organisers have had to be innovative, creative and inspired. Whether your event has been live or virtual it doesn’t matter, Judges are looking for an event that has delivered, impressed and engaged, no matter how.

Best New Business Campaign

Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation.

Best Crisis Communications or Response Campaign

All very best in business have crisis response campaigns or communications to ensure peace of mind, wellbeing and recovery. Judges are looking for campaigns that have resulted in successful engagement and bounce back.

Campaign Effectiveness Award

Judges want to see impressive ROI across multiple elements of a campaign. Increased website traffic, session durations, page views, new visitors and buy in all adds up to winning this award.

Best Global Campaign

This campaign is about world domination! Judges will award this accolade to a campaign that has had success across country borders, and oceans.

Best Agency Culture

Shared values, care, nurture, career development and a workplace that inspires innovation, commitment and success. The team that works together and plays together is sure to reap the rewards.

Rising Global Agency Star Award

An award to recognise a rising agency star (under 25 years on the date of the winner announcement).

Best New Agency (Under 24 Months Old)

You might be new, but you are running rings around the old guard! This is your opportunity for global recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old on May 13, 2021.

Biddable Media Agency of the Year

You can’t buy a Global Biddable Media Agency of the Year Award, it is your excellence, knowledge and tactical use of budget that ranks you top and wins this award!

Digital Agency of the Year

You are consistently delivering campaigns for brands and business which encompass multiple marketing platforms, maximise influence and build growth.

B2B Agency of the Year

You are a team of experts who live and breathe marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.

B2C Agency of the Year

You are a team of experts who live and breathe B2C marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.

eCommerce Agency of the Year

Entries are welcomed from agencies which specialise in eCommerce. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

SEO Agency of the Year

The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Judges want to see the SEO that is beating the algorithms and adding real value.

PPC Agency of the Year

Entries are welcomed from agencies which specialise in PPC. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Integrated Search Agency of the Year

Working hand in hand with a client to create a shared vision and goal, integration is seamless and success inevitable.

Social Media Agency of the Year

Entries are welcomed from agencies which specialise in social media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Marketing Agency of the Year

Social Media, PPC, SEO, Content and technology are all strings to your very impressive marketing bow. Your people are all experts in their field and your craft is honed to perfection. Judges just want you to prove it!

Creative/Advertizing Agency of the Year

Entries are welcomed from agencies which specialise in Creative/Advertizing. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Design Agency of the Year

Entries are welcomed from agencies which specialise in design and creativity. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

CRO / UX Agency of the Year

Entries are welcomed from agencies which specialise in CRO. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Independent Agency of the Year

Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding.

PR Agency of the Year

Professional, organized and client and campaign focused. You consistently produce campaigns that change public opinion and actions through well-conceived ideas delivered through multiple media channels.

Integrated Agency of the Year

Entries are welcomed from integrated agencies. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

Multi-Territory Agency of the Year

Multi-cultural and multi-lingual? Judges are looking for agencies that are working from and in multiple territories, but still achieve fusion and international accomplishments.

Best Small Agency of the Year (Up to 25 employees)

Entries are welcomed from small agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.

Best Large Agency of the Year (26+ employees)

Entries are welcomed from large agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.