Published by Sarah Power
Published Date 02.04.2025 
At Disruption Agency, we’re committed to pushing the boundaries of Google Ads for e-commerce. This year, we’re honored to be shortlisted for Best PPC Campaign and Best New Agency at the Global Agency Awards 2025. These nominations recognize both our innovative campaign strategies and the rapid growth of our agency—a true testament to our performance-driven approach.
“I’m honored to see our work recognized at this level. This is just the beginning as we continue to push the boundaries of profit-driven Google Ads for e-commerce.”
– Thorbjørn Sørensen, CEO & Co-founder, Disruption Agency
Who We Are: Disruption Agency
Founded in 2024, Disruption Agency was built with a single focus: scaling e-commerce brands profitably through Google Ads. Instead of relying on traditional ROAS metrics, we take a profit-first approach, ensuring that every advertising dollar drives real, measurable business growth.
With a small but highly specialized team—Thorbjørn Sørensen (Google Ads Specialist) and Oliver Theibel (Google Ads Specialist)—we’ve helped brands achieve 2X+ profit growth through advanced Google Shopping structures, real-time data integrations, and AI-driven feed optimizations.
“It’s a privilege to be recognized for our results. This fuels our drive to scale both our clients and Disruption Agency to new heights.”
– Oliver Theibel, Co-Founder, Disruption Agency
Our Award-Nominated Work: Best PPC Campaign – Disruption Agency X AVA Beauty
2X Profit: 7-Figure Shopping Structure
Our Best PPC Campaign nomination recognizes our groundbreaking profit-driven Google Shopping strategy for AVA Beauty, where we implemented automation and real-time data optimizations to drive record-breaking growth.
The Challenge
AVA Beauty set out to increase net profit by 50%+ in Q4 2024 while scaling Google Shopping ads. The key challenge was maintaining profitability while increasing ad spend, as traditional campaign structures often fail to optimize for net profit.
The Solution: POAS-Based Shopping Structure
A key part of the success was implementing a Profit on Ad Spend (POAS)-based Shopping structure powered by Profit Metrics, which dynamically allocated budget to the most profitable products in real-time.
To maximize results, we also implemented a series of advanced optimizations:
✅ Hourly product feed updates to eliminate wasted spend on out-of-stock items.
✅ Manual title and image optimizations to improve visibility and conversion rates.
✅ Google CSS partner integration, reducing CPCs by up to 20%.
✅ Real-time attribution via Triple Whale, ensuring budget decisions were based on the most accurate data.
“Disruption Agency’s results-focused approach has been a game-changer for us. Their recognition is well-earned, and I’m proud to have them as a partner.”
– Sebastian Poulsen, Founder, AVA Beauty
The Results
By shifting the focus from ROAS to net profit optimization, we more than doubled profit, far exceeding the original 50% target.
| Q4 2023 vs. Q4 2024 | % Increase |
| Net Profit Growth | +123% |
| Ad Spend | +80% |
| POAS | +12% |
This performance has also been recognized by Profit Metrics, who are currently working on a case study with Disruption Agency to highlight the impact of our POAS-based Shopping structure.
Best New Agency
Being shortlisted for Best New Agency reflects the rapid growth and impact of Disruption Agency. Since launching in April 2024, we have:
- Scaled e-commerce clients’ profitability by 100%+ within our first year.
- Pioneered a data-driven Google Ads structure
Our work with ByStenholt, another key client, produced similar success, with net profit growth exceeding 110%, while maintaining an efficient cost structure.
| ByStenholt: Q4 2023 vs. Q4 2024 | % Increase |
| Net Profit Growth | +110% |
| Ad Spend | +70% |
What This Shortlist Means to Us
Being recognized at the Global Agency Awards is a major milestone in our journey. It validates our profit-first approach to Google Ads and highlights the real impact we’re making for e-commerce brands.
As a lean, high-performance agency, we compete with much larger firms by leveraging automation, real-time insights, and an obsession with client profitability. This nomination is proof that small teams with the right strategies can drive industry-leading results.
We’re incredibly grateful to our clients, our partners, and the Global Agency Awards judges for recognizing our work. Winning would be an honor—but even being shortlisted fuels our drive to continue disrupting the digital advertising space.
Follow our journey: www.disruptionagency.io
YouTube: Thorbjørn Sørensen – Ecom Google Ads
Instagram: @ts_ecomgoogleads
