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Megantic, a leading agency in digital marketing, has achieved a remarkable milestone by winning three prestigious awards at the Global Agency Awards last week. The agency was honoured with awards for:
● Best Agency Culture
● Best eCommerce Agency
● Best SEO Agency
These accolades demonstrate the agency’s ability to foster a positive work environment, drive eCommerce success, excel in search engine optimisation and underscore its commitment to excellence and innovation across all four international offices.
The Best Agency Culture means making culture a priority
Leaders at Megantic firmly believe that their team is their greatest asset and are committed to nurturing a strong team culture.
Megantic is proud to maintain a 1:1 gender split, with 50.4% of their team of 140+ identifying as female, emphasising the agency’s commitment to gender diversity and inclusion in the tech industry.
Recognising the importance of empowering women in technology, Megantic has implemented key initiatives to support and mentor the next generation of female tech leaders. One such initiative is the four-year mentoring partnership with The Mac.Robertson Girls’ High School, a prominent girls’ high school in Victoria, Australia. This program champions women in digital fields and supports young women aspiring to enter the tech industry.
Building on the success of this program, Megantic has also launched a mentoring initiative with Deakin University. This initiative aims to empower women at the university level, providing them with the guidance and support needed to thrive in the tech sector.
To support a commitment to building and nurturing a strong team culture, Megantic have introduced several internal initiatives. Some of these include a global staff recognition program and an employee engagement platform, which have shown great improvements in productivity, client satisfaction, and employee satisfaction.
“At Megantic, we’ve seen firsthand the impact of our culture initiatives on employee productivity and happiness,” says Megantic General Manager, Jeremy Hanger.
“By prioritising inclusivity and support, we’ve created an environment where everyone feels valued and empowered to contribute their best work and the results for our clients are very strong”.
Megantic has a global net promoter score of +92, on a scale from -100 to 100, with an average employee retention rate of 90% and client retention rate of 96%.
Personal development is also a priority for all staff at Megantic, with significant allocations of budget and time spent on personalised career coaching from an external expert, monthly lunch-and-learn sessions, formal and informal peer-to-peer mentoring and a global online training platform to centralise resources.
61% growth in average order value for The White Collection
A key case study that Megantic showcased to win the award for Best eCommerce Agency was The White Collection, a leading bridal store in Australia. The goal was to balance their luxury identity and website feel, while maintaining dominance in keyword searches.
An extensive research process identified opportunities to expand the category structure, resulting in an increase from 52 to 204 product categories, 52% additional keywords to target, and the potential for 41.7% more impressions.
A new website structure was created, adding 185 new pages with optimised metadata. This led to a 117% growth in top 3 keyword search results, 61% rise in average order value and 94% increase in revenue.
80% more revenue for Louenhide
Another notable case study that was spotlighted to win the award for Best SEO Agency was Louenhide, a fashion and accessories brand specialising in handbags. The main goal was to successfully migrate Louenhide’s website to Shopify, while establishing a clear website identity and targeting a new niche audience.
Extensive research into their products and customers was conducted before any SEO work began to establish a clear website identity. Next, the Shopify website hierarchy was optimised by adding indexable and searchable SEO subcategories that serve as filters.
A new website structure was created and 107 new pages with optimised metadata were opened, growing first page keywords by 276% and organic search revenue by 80%.
Megantic’s positive impact is truly inspiring
Judges from the Global Agency Awards support this statement, explaining that “Megantic’s initiatives and their positive impact on both their team and business are truly inspiring.”
“Their outstanding employee and client retention rates highlight significant investment in software, tools, and a dedicated team, all contributing to the forward momentum of company culture.”
“The excellent initiatives in next-gen talent development are particularly noteworthy,” Judges further detailed.
Despite the Megantic team being spread globally, they are united by a shared goal: to deliver what is best for their team and clients.
About Megantic
Megantic is a leading Organic Search (SEO) specialist agency dedicated to eCommerce. Their unique strategy enables online retailers to target educated customers that are traditionally ignored by most SEO campaigns to substantially grow their online revenue. Megantic works with many of Australia’s top brands, including Forty Winks, Aquila, Hello Molly and Cargo Crew. Find Megantic Australia on LinkedIn.
For more information, please contact:
Emily Bencsics, Marketing & Digital Specialist
