Previous Judges


The Global Agency Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:

Head judges

Laura Bartlett | House of CoCo

Laura Bartlett is the award winning founding editor and publisher of global magazine House of Coco, sold all over the world as well as in store at Harrods and Selfridges. Having built this business in her tweeties with zero investment from the ground up, Laura is a leading voice for young female entrepreneurs and a larger than life example of failure breeding strength. Laura is a #girlboss with a passion for speaking, inspiring and motivating others to be the best possible versions of themselves. Laura is passionate about encouraging all readers, but especially millennials to live their best lives, to take risks to follow their dreams and be in control of living on their terms.

Adrian Cutler | Director | Microsoft Search Advertising

Adrian is a regular keynote speaker, award judge and panellist at industry events such as Cannes, Adweek, SMX and DMexco. As a Futurist, Adrian is deliberate in demystifying cutting edge tech such as Quantum and AI to show how not only how tech can save the greatest and most precious commodity to humanity, time, but also how its place in the world can empower us all to truly amplify what we are naturally capable of through our own human ingenuity. Adrian was granted a Fellowship of the Royal Society of Art, Commence and Manufacturing, as he takes the greatest pride in seeing humanity collaborate with each other and how tech can advance this collaboration. A mantra he lives by is "You only think differently if you HIRE different thinkers!"

Judges

Olga Andrienko | VP of Brand Marketing | Semrush

Together with her team Olga has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Tracy Archer | Pure Cottages

Tracy is Sales and Marketing Director for the Pure Cottages Group- A holiday cottage agency with 6 leading brands across the UK, that has welcomed over 150k holiday makers over the last year. Her remit is to transform the group into a digital driven business, maximising revenue and delighting the customer at every opportunity in their journey. She has over 30 years of marketing experience working in both local and global agencies in London, Leeds and Manchester.

Caroline Beesley | Head of Digital Marketing | Co-Op

An omni-channel Marketing leader with strength in Digital marketing and experience from agency, supplier and client-side positions, practiced in retail, finance, travel, home and fashion, always marketing based.

Michael Bonfils | Global Managing Director | SEM International

Michael Bonfils is the CEO and Founder of Int’t Media Management with the trade name of SEM International specializing in International SEO/SEM, multilingual content marketing and display solutions. With over 30 network offices around the world, Michael has been critical to the global digital marketing successes of many of the world’s largest corporations. Michael often speaks and writes on the latest trends in global search marketing and has contributed his time to many major national publications and events. In addition to being the founder of his global advertising agency, he is currently a board member of a number of organizations in technology and advertising.

Adriaan Boot | Founder | Impactful

Adriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.

Sarah Cook | Group Head of Social Media and Content Strategy | Legal & General |

Sarah has worked in communications for over 15 years: both in-house and for agencies. She is currently responsible for brand campaigns and content in the Group brand team at Legal & General. Before this, she worked at an international law firm, leading their social media strategy and she started her career as a communications consultant, working at PR agencies in London.

Nicole Correia | Senior Social Media Executive | Ocado Retail

Nicole started her social journey from her student halls bedroom when she worked with local businesses and start-ups. Since leaving uni, her career has taken her from major players like Coca-Cola, Schweppes and Lucozade and even a stint with Pokemon. In her current role at Ocado Retail, she is responsible for maximising the 'value' Ocado's followers provide the business and, mutually, the value that social media provides Ocado customers. This includes constantly seeking out trends, opportunities and efficiencies from content creation, amplification and community management - which she knows she'll see lots of in this year's submissions.

Rachael Courtney | Head of studio three | Three

Rachael has worked in PR & Events for over 17 years, with 13 years running Social Media for big brands. In her current position she leads the social media team at Three UK and has been responsible for a number of award winning social campaigns.

Brent Csutoras | Managing Partner | Search Engine Journal

Managing Partner at Search Engine Journal, one of the top Digital Marketing publications online. Speaker at many of the top marketing conferences, such as Pubcon, Affiliate Summit, SMX, SMX Advanced, State of Search, SES, and more. Over 14 years experience in Search Engine Optimization (SEO), Social Media Marketing, and an avid Futurist, focusing on the implications of future technology on society and societal growth.

Paris de Reuck | Content & Community strategist |

Paris has worked in social media and SEO for thirteen years, with eight years spent heading social media, influencers and editorial teams at MediaCom and OMD. Paris now works directly with companies and startups helping them find creative ways to grow through social media advertising, content and influencer marketing.

LinkedIn profile

Arianne Donoghue | Founder | Tempest Marketing

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

Ellie England | Sales Director | Microsoft

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.

Sarah Erridge | Marketing and Communications Manager | Aon plc

Sarah began her career at a leading strategic communications and events agency delivering change communication programmes for the likes of KPMG, Transport for London and Coca-Cola. Now working in-house for a leading global professional services firm Aon plc., Sarah leads external and internal marketing communications campaigns ranging from the rollout of a new brand identity to 50,000 colleagues globally, to co-ordinating industry conferences in Europe, Asia and the USA. Outside of work, Sarah is a school governor, mentor to a year 12 college student and a member of the prominent St Martin-in-the-Fields Chorus.

Amine Faitas | Head of SEO | eDreams ODIGEO

Amine is the Head of SEO at eDreams ODIGEO, the world's largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability, with more than 17 million customers in 45 countries worldwide. He is a digital marketing leader and a die-hard SEO expert with a strong track record of driving organic growth for a wide range of well-established brands in highly competitive segments. Obsessed with user experience, data, and user-centric approaches, he is always eager to expand his knowledge, mentor others, and help brands succeed in today's digital sphere.

Neil Foster | Vice President - Creative Consultancy EMEA APAC | Guinness World Book of Records

Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne. He joined Guinness World Records in 2019 to help drive the creative services and records marketing consultancy forward. As well as being a much-loved media brand, Guinness World Records also provides record breaking solutions for brands and agencies running communications campaigns. In addition, the company works with businesses on their employee engagement and development programmes through world-class record-breaking attempts and events. Prior to joining Guinness World Records, Neil led the Brand Marketing team at Burson Marsteller London and headed the agency’s conflict shop, PPR. This followed a five-year stint as Managing Director of a group of PR brands housed within an independent integrated marketing agency and launching the Earned Agency. He helped to develop the Bell Pottinger Group’s digital offering working across group companies to deliver integrated and digital solutions to group companies in consumer, finance, crisis and issues, public affairs and sports marketing. This was preceded by a four-year spell in Australia working for global advertising giant DDB’s integrated PR and experiential agency Mango Communications as their Creative Director and latterly, General Manager of the Melbourne office. During his time in Australia, Neil successfully completed AWARD School being selected as a Super Group winner. Neil cut his teeth at legendary consumer tech agency Bite Communications in London in the early years of the dotcom boom. He holds a Cannes PR Lion, Gold and Platinum Sabre Awards and PRIA Golden Target.

Becky Franks | Head of UX & Optimisation | The Co-operative Bank

Part of the Digital & Change leadership team, Becky is Head of UX and Optimisation at The Co-operative Bank. The Co-operative Bank is proud to be the only UK high street bank with a customer-led ethical policy and a purpose to make a positive difference to the lives of their customers and communities. Alongside her role as Head of UX & Optimisation, Becky formed and leads the Digital Bees colleague network. The purpose of the Digital Bees is to build co-operative relationships, support the local community become more digitally confidence, reduce digital poverty and encouraging students into Digital and Tech careers.

Phil Gripton | Partner | Waypoint Partners

Phil Gripton supports the shareholders and boards of SME businesses across the North of England and Scotland to achieve long term growth and value. Phil has run businesses in the Digital, Technology and Agency spaces as well as spending significant time leading in IT, Telecoms and Software companies. Phil has significant experience in sales and marketing as well as operations and has some really strong case studies where he has turned around the performance in the companies he has worked with. Phil has both bought and sold businesses and hence has a strong focus on how to create value for owners and shareholders alike.

Emily Gudeman | Agency Partner | LinkedIn

With over 20 year in Digital Marketing, Emily has a wide range of experience across sectors, channels and regions to brief a unique point of view on what it means to be success in our industry. Emily has worked in martech and analytics at companies like Adobe, IBM and Marin software where she has partners with some of the largest brands in the world. She has also lead strategic marketing teams at Walgreens and Dell in the US before moving to London in 2010. Now a Senior Agency Partner at Linkedin EMEAL based in London, she is excited to see this year’s nominees.

Adam Guerguis | Digital Marketing Manager | Airbnb

Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job was Head Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, markets, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. marketing candidate. In his free time, Adam likes coding and reading about marketing,

Samuel Hall | EMEA Communications Director | ServiceNow

With 20 years experience within the brand, media, content and communications world, across both corporate, consumer and employee leadership communication roles, I am a true believer in the value that strategic communications can bring to any organisation be it in terms of brand value or contribution to the bottom line. I have a proven track record in campaign management, content creation, social media strategy creation and execution, people and agency management at both a Pan EMEA and local market level, supported by solid contacts across both UK and international media and influencers.

Neil Hardy | Head Of Society Ecommerce | Midcounties Coop

Involved in commercial, digital and online since 1993. With vast experience in commercial partnerships, product sourcing, online strategy, large travel operations , project management and digital marketing.

Gareth Healey | Agency Coach and Mentor | Beyond Noise

Gareth is the founder of Beyond Noise, a strategy consultancy that works exclusively with established independent marketing agencies. He has spent most of his 25 year career in the agency sector and for 15 years was CEO and co-owner of CreativeRace. Gareth now uses his experience to help agencies grow, and agency owners to unlock their potential.

LinkedIn profile

Jennifer Hoffman | VP of Marketing | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Liam Howley | Chief Marketing Officer | musicMagpie

As Chief Marketing Officer at musicMagpie, Liam is tasked with the development and direction of the business's strategic marketing plans to maximize brand growth, customer acquisition, conversion and retention through online and offline channels. This includes control and management of internal digital, marketing and design teams & external agencies, with responsibility for planning, analysing and optimising a multi- million pound marketing budget in the UK for musicMagpie.co.uk and in the US for Decluttr.com.

Motoko Hunt | President, Int'l Search Marketing Consulting | AJPR

Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing.

Lidia Infante | Senior International SEO Manager | BigCommerce

Lidia is the Senior International SEO Manager at BigCommerce. Born and raised in Barcelona she's been driving organic growth internationally for ecommerce sites, media and SaaS for over 6 years.

Jayesh Jain | Alshaya Group | SEO & ASO Account Manager

Jayesh is a knowledgeable SEO & ASO specialist for Alshaya Group in the MENA region. He has a wide array of digital experience having worked in both global brand agencies and client-side roles. He is a strategy-driven and passionate SEO & ASO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. He has been associated to improve organic visibility for the world's popular brands like H&M, Victoria’s Secret, Foot Locker, The Body Shop, Thomas Cook, Acer, Carrefour, etc. He started his career in India followed by Taiwan and now in the UAE. He lives and breathes all things SEO + ASO and is passionate about bridging collaboration between SEOs, Content team, and website developers. Jayesh has completed Bachelor’s in Mass Media and holds an MBA degree in Marketing.

Mohamed Jamsheer | Marketing & Digital Director | Gulf Air

Mohamed Jamsheer started his aviation career with Gulf Air, the national carrier of the Kingdom of Bahrain, in May 2018 as Director of Marketing with responsibilities including managing Gulf Air’s brand, marketing campaigns, awareness, advertising and promotional activities. The role expanded in 2020 by building the airline’s digital operations and development unit within the commercial division along with the global contact centre operations, post-travel support, Falconflyer loyalty programme, partnerships, CRM and corporate communications and currently he holds the title of Director of Marketing & Digital. Mohamed joined Gulf Air with rich knowledge and experience from the telecommunications sector, call center operations sector and advertising agencies. Majoring in Marketing with degrees from Beirut and Boston, Mohammed leads the total marketing strategy planning and activation for the national carrier which includes major events and sponsorship such as the Formula 1 Gulf Air Bahrain Grand Prix as well as leading 360 solutions of achieving customer excellence through the brand promise.

Alan K'necht | Public Speaker & Principle | K'nechtology Inc |

Alan K'necht started his involvement with the digital world back in 1996 building websites and participating in the precursors to what would evolve into Social Media. Over 20 plus years he’s provided consulting services ranging from web development, analytics, search markeing/SEO and social media marketing to fortune 500 companies, government departments, military and small & medium size businesses. Through analytics, Alan has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. At present he operates his consulting company K'nechtology Inc.

Brendan Keegan | Manchester Metropolitan University

Brendan has taught a broad range of digital marketing topics in Manchester Metropolitan for over a decade, after a few years in agency-land. His research examines the role of analytics in marketing strategy decision-making, as well as the utilisation of digital technology in shaping spaces and places.

Richard Kenyon | Director of Marketing & Communications | Everton FC

Richard was appointed Director of Marketing and Communications in January 2014 following an interim consultancy role with the Club. He arrived at Everton from Kenyon Fraser which initially as Managing Director and then as Chief Executive he built into one of the leading marketing and communications agencies in the North and one of the fastest-growing in the UK. A lifelong Evertonian, his role is to oversee and drive Marketing, Insight, Corporate Communications, PR and Media functions, Fan Services and the Club’s Fan Centre. Richard previously worked for he PFA and MLS and acted as Interim Head of Marketing and Communications for The Jockey Club in the North West and the Grand National. He has also worked closely with the R&A on golf’s oldest major, the Open Championship. Richard is Chair of the Chartered Institute of Marketing in the North West and aChartered Fellow of the Institute.

Umar Khan | Digital Marketing Consultant, Trainer & Speaker

Umar is a passionate digital marketer with over 9 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, Programmatic, Marketing automation, CRO, UX, analytics etc. Umar has worked with top companies in UAE and currently linked with Nakheel as the Senior. Digital Strategist. He also conducts digital marketing corporate workshops & regular classes for well-known educational institutes in Dubai.

LinkedIn profile

Jude Liemburg | Marketing Director | GOARC

Bringing over 15 years of experience as a marketing professional in the high-tech industry, working with companies to create and strengthen their market position internationally. Extensive global marketing experience in the B2B industry, development, establishment and on-going marketing activities of both start-up companies and large corporations. Highly experienced at marketing strategies and initiatives that are aimed to facilitate the company's business goals, while contributing to the company product's distribution, sales, revenue and the perception of its brand

Karl Lillrud | Business Coach

Known as one of the world's TOP 30 Business Coaches 2022, TOP 30 Ecommerce and Online Business Growth experts, proven success record of generating 300% increased conversion. Karl Lillrud speaks and coaches on subjects that enable companies to get more out of the world of Digital Commerce. Top expert on Digital Commerce, future, innovation and leadership for business growth online. With an extensive experience from supporting Unicorn Start-ups to Fortune 500 companies like H&M, Spotify, Volvo, AstraZeneca and many more in multiple industries i.e. from Internet-based, E-Commerce, Retail, Cars, Pharmaceuticals, Government, Telecom, Bank and finance, Media and more. Contact Karl if you are looking for a truly inspiring speaker or a top class mentor/coach.

LinkedIn profile

Edgar Linayo | D2D Brand Manager | Nestlé

"Strategic-design thinker and curious by nature" - I am truly passionate about design, innovation as well as brand building. I have over 15 years of experience focused on fast-moving consumer goods (FMCG). As a brand builder, I have been blessed to be part of paramount projects for acclaimed top global brands such as Ariel®, Bold®, Pampers®, Always®, Tampax®, Tess®, Naturella®, Vicks®, Ruffles®, Twistos®, Lay's®, Maggi®, Purina®, among many others. Furthermore, I have worked with praised local and regional brands. I took part of the global team at Bacardi Limited, the largest private family-owned company full of passionate employees and iconic brands as Bacardi® Rums, Grey Goose® Vodka, Bombay Sapphire® Gin, Martini®, and shaped by their rich history of spirited entrepreneurship. Nowadays, I am working at Nestlé as part of the central team overseeing EMENA projects.

Rob Linton | Director of Accounts | MiQ

As a Director of Key Accounts at global programmatic media company MiQ, Rob oversees the operational and commercial teams in the Northern UK business. Starting out as a media trader in 2013, Rob now leads agency relationships and advises brands across multiple sectors, including travel, retail and direct to consumer, on programmatic strategy and execution. An expert in digital, and a key industry player, Rob is a champion of North England’s vibrant digital community. He educates brands on digital marketing, providing tutorship and workshops specifically for businesses undergoing transformation. A seasoned speaker, and MiQ representative at Manchester India Partnership events, a Digital City Festival speaker and awards judge, Rob is also ‘Digital Futures’ Ambassador with Manchester Digital.

Trond Lyngbø | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Matt McGowan | Director | Snapchat

Matt has worked alongside executives representing some of the world's best known and hundreds of lesser known brands, agencies, and technology companies. Matt is President and a member of the Board of Directors at Adestra, the independent Forrester and Gartner recognized leader in marketing automation and email service provider software. Prior to Adestra Matt was focused on adtech at Google, where he headed up strategy for the team that managed the Big 6 Holding Companies and Named Independent Advertising Agency relationships. Before that Matt served as Global VP of Marketing and then Managing Director at Incisive Media, a recognized global media, marketing services, and data company. Matt has also served in leadership roles at Charles Schwab, Headland Digital Media, Pearson plc company, and the direct-to-consumer retailer PropertyRoom.com. With a strong background in corporate strategy, sales, and marketing, and deep executive relationships Matt is also an active adviser and board member to a variety of companies. Three of which have recently been sold: Reelio was acquired by FullScreen/Disney in May of 2018; SponsorHub.com was acquired by comScore in Sept 2015, and the Online Marketing Institute was acquired by PopExpert.com in March 2015.

Heba Medoukh | SEO Manager | Namshi.com

A highly passionate & enthusiastic SEO Expert playing a prominent role in driving huge e-commerce businesses growth and success. Heba highly believes in the power of SEO more than ever, as she has seen the industry constantly evolve & change especially in the past couple of years, which makes it harder to remain consistent without staying up to date & improving your strategy according to the new trends & competition. She has planned the overall SEO strategies including technical health, international & local SEO, keyword strategy, content marketing, backlink profile building as well as ASO for over 20 of the biggest online retailers in different markets mainly in the MENA region to boost user engagement & traffic. Throughout her years of experience, she managed to help multinational brands maximise their online visibility & conversions organically in a very aggressive & competitive industry & during challenging times where her involvement starts from the early pre-launching stages to reaching a stable position online & achieving the desired goals.

Abdelaziz Mohammed | Head Of Marketing | Confidential

Abdelaziz has been into the eCommerce space for 15 years now. He was working at Amazon as regional head of digital Marketing. Before Amazon he was heading central performance marketing team at Souq (acquired by Amazon). He was responsible for planning and budgeting marketing spend for MENA regions in Souq.com. Marketing, Ecommerce and Customer Experience professional with a proven track record of successfully improving digital performance for major brands within a variety of sectors in MENA region, including Dubizzle (OLX group), Souq (Amazon Middle East), Najm, H&M, Mother care, Victoria Secrets, Bath and Body Works and Emaar. Extensive experience of managing ecommerce websites (inc. +$1B turnover), leading large digital teams and driving cost effective marketing programmes.

Paul Morris | Head of Ecommerce | Havas Media

Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side. Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone. Paul is now Head of Ecommerce for Havas Media.

Megan Morris | Brand & Experience Manager  | Legal & General America 

With over 10 years of experience in the UI/UX design, brand, and digital media space across corporate, consumer, employee and leadership communication roles, Megan has a passion for driving brand awareness through digital transformation. For 8 years, Megan has held a variety of marketing roles at Legal & General America, a market-leading life insurance provider. In her current role as Brand & Experience Manager, Megan leads branding efforts and web design and development. Mostly recently, she led a project to re-platform the company’s website which was named ‘Website of the Year’ in the Financial Services category from Progress Sitefinity. Megan has a Bachelor’s degree from Penn State University in Visual Communications. In her free time, you can find her outdoors, travelling or drinking wine with family and friends.

Irina Nica | Senior Marketing Manager, Product Awareness | Hubspot

Irina is a driven marketer with over 10 years of experience in content marketing and SEO. As part of HubSpot’s Freemium User Acquisition team, she is responsible for increasing HubSpot’s product awareness across all free features, and her focus is on building buzz, backlinks, and driving signups. Prior to joining HubSpot, Irina was the Marketing Manager of the award-winning SEO tool, SEOmonitor.com.

Chris Nightingale | AO.com

Chris is an experienced Digital Marketing Strategist with a passion to deliver through the ever evolving eCommerce landscape. His passion for digital led him to focus more on Online Retail and the exciting nuances of working for an exclusively online retailer. He is part of the vibrant AO.com Digital marketing and commerce team, on the forefront of the latest trends and technologies in order to bolster AO.com’s presence within a competitive market space

Helena Pearce | Head of Content | Samsung Electronics

Helena is the Head of Content for Samsung Electronics’ Europe Office. After cutting her teeth in journalism, Helena moved into the world of content and creative. She joined Amazon as a Content Editor where she spent 5 years building and managing creative teams. During her stint Helena managed digital and offline content, crafted SEO and social media strategies, and created brand books for various business units. Since joining Samsung Electronics Helena has the pleasure to oversee digital content across Samsung’s European subsidiaries, and regularly travels across the globe to deliver target driven content plans in the B2C and B2B space. A few of her favourite career highlights include travelling to Korea to present in Samsung City; creating videos at The O2 Arena, BST and Kew the Music; and interviewing Sir Michael Gambon at a West End after party.

Plamen Popov | Head of Global SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Raul Queiroz | Freelance Professional | Rede D'Or São Luiz

Raul has 24 years of experience, as a multidisciplinary experienced Designer, Art Director, and Illustrator with passages through the main advertising and digital agencies in Rio de Janeiro where he could, in addition to managing creative teams and winning some awards, start and maintain digital transformation processes. Because of his diverse career path, he has been working with products with several business models and scopes, bringing the design vision in addition to a business and a communication vision. Now, he is Head Designer at Rede D'Or São Luiz, the major health company in Brazil, that form a poll of 62 hospitals all over the country.

Rafay Qureshi | Head of SEO | Seera Group

Meet Rafay Qureshi, A Result-Oriented Online Marketeer and Trainer. Rafay has been into SEO, ASO & all things that come under the organic growth field. Having worked from Start ups to Y combinator to AliBaba to Rocket Internet, Rafay currently Heads the Organic Growth Team at Seera Group. Always striving for Automations, Scalability & Product optimization, Rafay has worked on all sorts of products from e-commerce, B2B, FMCGs, SAAS & Financial Institutions. Rafay is your all-rounder organic growth geek in the e-commerce industry and when he’s not working, he’s playing video games.

Kerstin Reichert | SEO Digital Marketing Manager | Tide

Kerstin loves the internet, digital marketing and helping businesses grow. Currently, she's SEO Digital Marketing Manager at fintech Tide, where she's responsible for organic acquisition. Kerstin has over 10 year's experience in digital marketing at companies large and small, both agency-side and in-house in England, Germany, Austria and Switzerland. She's continuously updating her knowledge and loves to pass it on - through co-authoring the 2020 book, 'Mastering in-house SEO' - a Marketing bestseller on Amazon, as an instructor for LinkedIn Learning and as a contributor to the IAB UK's advisory groups for search, content and native advertising.

Ric Rodriguez | Head Of Search | Vashi

Ric Rodriguez is Head Of Search at the fine jewellery brand, Vashi. Ric has sat on every side of the table - agency, client and prior to his current role was the European search evangelist for Yext, the NYSE-listed technology company, on the vendor-side. Ric is a frequent conference speaker, co-author of the Amazon Bestseller - "Mastering In-House SEO" and industry award judge across content, search and performance marketing. Ric is borderline obsessed with the science behind search and you'll often find him talking about networks, machine learning and the impact of knowledge graphs in the search marketing community.

Gilad Sasson | Digital Marketing Expert |

Gilad Sasson aka algoholic is a digital marketing expert and the CEO of nekuda Web Marketing Solutions, a one-stop shop for all digital solutions, from search engine and social media marketing to creative, branding and everything in between. Gilad has been chasing search engine algorithms since the late 1990s, Before founding nekuda Gilad was a copywriter, Photoshop editor, a content manager. During his work with the Israeli yellow pages he discovered search engine marketing, and when Google took over online search and the term SEO was coined, he was already hooked. In his 20 years' experience in the search marketing industry, Gilad has planned and built search engines for corporates, optimized and promoted websites for both local and global search engines; managed the internet arenas of Zap Group (the local version of Yellow Pages), and was a VP manager at InterLogic, an international gaming company. Gilad is responsible for managing large-scale digital projects for various companies, startups, non-profits and government organizations, recurring speaker, judge and presenter in industry events and summits including SMX, TNW, Israel Digital, Sphinconn, GoMobile, Amsterdam CAC, DMIExpo and more. You can also follow Gilad Sasson on Twitter and LinkedIn.

LinkedIn profile

Eli Schwartz | SEO expert and consultant

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years. Eli frequently speaks at marketing events across the U.S., Asia, and Europe, and he authors columns published on Search Engine Land, Marketing Land, and Search Engine Journal. His work has been featured on sites ranging from Techcrunch to the Y Combinator blog. He has guest lectured at Duke’s Fuqua School of Business, Singapore’s Civil Service College, and the Founder’s Institute. Eli regularly appears as a guest on top industry podcasts such as Y Combinator, Everybody Hate’s Marketers, and Search Nerds.

Sabiha Shakil | Global Marketing Consultant |

Sabiha is a Marketing Consultant with 18 years of experience across the globe. She has an international marketing background having developed B2B and B2C marketing strategies across geographies and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations. Sabiha is a member of the Women in Tech SEO community in which she is a community speaker and mentor. Sabiha also has spoken at various international events and has judged industry awards like the Global Marketing Awards 2020, APAC Search Awards 2021, and Global Social Media Awards 2021. Aside from marketing, Sabiha loves to travel and has been to over 40 countries. She's also a certified Hatha Yoga and Prenatal Yoga Teacher.

LinkedIn profile

Chris Simmance | Chairman and Founder | Optus Digital

Chris Simmance is a Partner and co-founder of Torque Partnership. He helps enterprise businesses understand their data, build their strategies and transform their presence. Based in London he spends a great deal of time getting cranky at the state of the web and plans to fix it, one business at a time. He solved the BrightonSEO ticketing platform issues, you know, the one that hasn’t gone down on every ticket release day since he changed it. Love the ballot or hate it, it doesn’t fall apart anymore. He’s a big fan of Bill Gates’ quote “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” as it’s a really good way of getting away with finding a shortcut. Chris is almost entirely much self taught and started working in SEO from a small local agency through to a multinational before deciding to “go it alone” and set up for himself. 5 years later and 2 regional offices and he’s winning work from some well known established high street brands.  

Bianca Spada | International Social Marketing team | Facebook

Bianca is a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. Bianca has a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Roxana Stingu | Head of SEO | Alamy

Roxana heads the SEO efforts at Alamy, a stock photography agency with a collection of over 200M images to date. She loves getting into the nitty-gritty of page speed and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. She’s been previously working in the web hosting industry for almost 10 years, leading the technical SEO efforts for brands such as 123 Reg, Host Europe and GoDaddy EMEA. Roxana is also a proud member of the Women in Tech SEO community and a speaker at BrightonSEO, WiTS and ReadingSEO. In her spare time, she plays Minecraft, Scrabble, cycles and tries not to stalk John Mueller so much at every SEO conference.

Jacque Urick | Head of SEO, North America | Wayfair

Jacque Urick is Head of SEO, North America at Wayfair. Awarded with “Best In-house Team” at the 2019 US Search Awards and recognized as a “Woman in Business, Woman to Watch,” by the Minneapolis/St. Paul Business Journal, Jacque is a veteran digital marketing leader with deep expertise in ecommerce, local and technical SEO. Prior to being an enterprise in-house marketer, she provided digital marketing consulting to some of the largest law firms in the world and notable global corporations such as American Express and 3M.

Juliette Van Rooyen | Founder & Head of SEO | VR Squared

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Kevin Watterson | Global paid social brand marketing for mobility and delivery | Uber

Kevin Watterson leads global paid social brand marketing for mobility and delivery at Uber. Prior to joining Uber he managed paid social accounts for B2B and B2C clients across tech, retail and manufacturing at Aimclear.

Dean Weaving | Head Of Display, Video And Social | Deliveroo

For the last 12 years Dean has worked across a multitude of digital media & technology functions including programmatic media buying and trading, technical solutions engineering and digital client service roles including clients such as Volkswagen. Technology and automation at scale is a passion for Dean having worked side by side with product and engineering functions throughout his career to help maximise media output for his clients and delivery efficiently at scale across his teams. Currently manages a global cross functional media team that covers paid social, display, video and digital audio at Deliveroo.

Carbo Yu | Regional Director | Sinclair

A seasoned PR professional in Asia Pacific, Carbo drives integrated communications and storytelling strategy across the Sinclair portfolio regionally, and has a stellar record of directing communications for consumer brands and corporates across industry and sector. Seeing herself as a partner to clients, Carbo’s priority lies in enabling them to achieve and exceed their business goals through her sharp insights and quick thinking, qualities which saw her named PR Professional of the Year (Agency) by PR Awards Asia and Campaign Asia’s Women to Watch Greater China in 2021, and Asia-Pacific Account Person of the Year – 1st Runner-up by Campaign Asia in 2016. Her leadership has also contributed to her key clients’ successes and resulted in many award-winning campaigns.