WHO WE ARE
Founded in 2005 by serial entrepreneur Nicky Wake, Don’t Panic started life as a small team working from a second bedroom. Since then, the company has grown steadily into an international events business, shaped by a long-standing commitment to creativity, innovation, and collaboration.
Today, Don’t Panic delivers a wide range of events, including award ceremonies, conferences, networking events, and exhibitions. Alongside client projects, the company also owns and produces its own portfolio of established awards programmes, many of which are recognised worldwide. Everything the team delivers is supported by hands-on experience, attention to detail, and a genuine passion for bringing people together through well-crafted events.
THE AGENCY AWARDS SERIES
The Agency Awards series was created to recognise and celebrate outstanding agencies delivering exceptional work across marketing, digital, creative, media, PR, and communications disciplines. Beginning with the launch of the UK Agency Awards in 2015, the programme has expanded internationally to reflect the growing influence and achievements of agencies around the world. The portfolio now includes the Global Agency Awards (2020), the European Agency Awards (2020), and the US Agency Awards (2021).
Each awards programme has been designed to showcase agency excellence within its respective market while providing a platform for teams to gain industry recognition, benchmark their achievements, and celebrate success. The UK Agency Awards culminate in a prestigious live awards ceremony, bringing together agencies from across the country for an evening of networking and celebration. The Global Agency Awards and US Agency Awards are presented virtually, enabling agencies from across their regions to participate and be recognised regardless of location.
As the programme continues to evolve, the European Agency Awards will mark an exciting new chapter in 2026 with its first live awards ceremony in Ibiza. Together, the Agency Awards series attracts entries from leading agencies of all sizes and specialisms, recognising innovation, effectiveness, growth, culture, and client success. The awards have become respected benchmarks of excellence, celebrating the talent, creativity, and achievements that drive the agency sector forward.
THE GLOBAL AGENCY AWARDS
The Global Agency Awards were founded in 2020 to celebrate the agencies, teams, and individuals delivering exceptional work across the marketing, creative, digital, communications, and technology sectors worldwide. Created to recognise excellence in agency performance, innovation, and client impact, the awards shine a spotlight on those pushing boundaries, driving results, and setting new standards across an increasingly competitive global landscape.
Since their inception, the awards have brought together agencies of every shape, size, and speciality to showcase their achievements and celebrate success. From creative and design to marketing, advertising, technology, software, PR, and media, the programme recognises outstanding work across the full agency spectrum.
Accredited with an ‘Outstanding’ Awards Trust Mark by the Independent Awards Standards Council, the Global Agency Awards continue to uphold the highest standards of transparency and credibility while staying true to their founding mission: celebrating agencies that deliver exceptional results, inspire innovation, and make a meaningful impact for their clients and industries.
