Published by olivia.wright@dontpanicprojects.com
Published Date 23.05.2024 
The Think Tank is a multi-award-winning, independent B2B marketing and PR agency with over 30 years of experience. From digital marketing to PR, our fully integrated team of 45 ‘Thinkers’ collaborate across disciplines to deliver brilliant results for our clients.
The Global Agency Awards celebrate the global impact that agencies are making and the innovative marketing strategies transforming organisations all around the world. We’re delighted that three of our campaigns – ‘Welcome to the Fast Lane’ with Additive Industries, ‘Peak Performance’ with Phi Partners and ‘Noise Annoys’ with Oscar Acoustics – have been recognised with nominations.
The four Agency of the Year nods are the cherry on top, a testament to all the hard work and dedication that goes into everything we do.
Three standout campaigns
Nominated for Best PPC Campaign, Best Marketing Campaign and Best Global Campaign, our ‘Welcome to the Fast Lane’ campaign with Additive Industries showcased the brand’s fully automated, uniquely scalable metal 3D printers.
Leveraging endorsements from prestigious brands like VW, BMW and the Alfa Romeo F1 Team, our digital ads highlighted the printers’ capabilities through expressive visuals and powerful copy.
Seeking to position architectural acoustics experts Oscar Acoustics as an industry leader in office spaces, the ‘Noise Annoys‘ campaign centred around a whitepaper which highlighted the impact of excessive noise on health and productivity in office environments.
Supported by PR and digital activities, the campaign generated 100 high-quality leads – and has been nominated in the Best Integrated Campaign and Campaign Effectiveness Award categories.
In the running for Best Marketing Campaign, Best Integrated Campaign, Campaign Effectiveness Award and Best Global Campaign, our ‘Peak Performance’ campaign with Phi Partners targeted the brand’s Summit Platform as a Service (PaaS) towards a global audience of banks.
Our highly targeted, multi-channel Account Based Marketing (ABM) strategy generated significant interest in the Phi Partners solution, resulting in an increase in direct inquiries that exceeded KPIs by 75%.
Agency-wide achievements
What’s more, The Think Tank has been shortlisted in its own right in several competitive categories, including:
- B2B Agency of the Year
- Independent Agency of the Year
- Integrated Agency of the Year
- Best Large Agency of the Year
Liam Bateman, The Think Tank’s Managing Director, had this to say about the nominations:
“Throughout the 30+ years The Think Tank has been active, we’ve worked hard to push boundaries, create innovative solutions and deliver exceptional results for our clients.
It’s incredibly rewarding to see our efforts continue to receive such high praise. Each nomination at the Global Agency Awards reflects the collective passion that fuels the agency’s success.
A huge thank you goes out to our clients at Additive Industries, Phi Partners and Oscar Acoustics for their continued support. It’s a real privilege to be working with such brilliant B2B brands and we’re looking forward to future projects together.”
To learn more about the nominated campaigns, visit our case study pages.
