Published by Sue Johns-Chapman
Published Date 19.05.2026 
The Think Tank explains the strategy behind its B2B marketing campaigns for Acron Aviation and Asendia, which won Best Marketing Campaign, Best PR Campaign, Best Integrated Campaign and Best Global Campaign at the Global Agency Awards 2026.
It was a great year for us at the Global Agency Awards 2026 as we walked away with four awards, and we couldn’t be prouder. Having won in every category that we entered, it’s the kind of result that makes you appreciate the people and partnerships that made it possible.
Our work with Acron Aviation took home Best Marketing Campaign, while our campaign with Asendia achieved the brilliant treble of Best PR Campaign, Best Integrated Campaign and Best Global Campaign. It’s a proud moment for the whole team and a reflection of the amazing clients who trust us to deliver.
Acron Aviation: Innovating for Safer Skies
We won recognition for our go-to-market campaign for our work with avionics firm Acron Aviation. Following the company’s divestment and rebrand, Acron Aviation needed to introduce itself to the world quickly and confidently.
We built a campaign around three phases – teaser, launch and nurture – designed to nudge audiences from awareness to engagement. The channel mix was deliberately broad, with LinkedIn advertising, account-based advertising, trade media, intent data, email marketing, direct mail, PR and sales communications all working in concert.
The target audience was equally wide-ranging, featuring airlines, manufacturers, aviation professionals and media across global markets. Getting the messaging right for each of those groups, while keeping the brand voice consistent, was central to the campaign’s success.
The result was a brand that entered the market with confidence and a campaign that gave Acron Aviation the commercial momentum it needed from the outset.
Read more about the campaign here
Asendia: Global Retail Voices
Our Asendia campaign, Global Retail Voices, was rewarded for building long-term thought leadership in a competitive global market.
Asendia is a leader in e-commerce and cross-border logistics, a position that we wanted to cement by putting the brand at the heart of the conversations shaping the future of retail. Rather than simply talking about Asendia’s own expertise, we built a campaign around the voices of influential retail leaders, celebrating the people driving change in the industry and positioning Asendia as the platform connecting them.
The flagship content piece was a carefully crafted eBook featuring expert commentary from retail figures across key markets. From there, we deployed integrated activity across seven global markets — including the US, UK, APAC, Germany, the Nordics, Italy and Spain — using LinkedIn Thought Leader Ads, Google Display advertising, targeted email campaigns and dedicated landing pages to drive traffic and capture leads.
The numbers speak for themselves. The campaign delivered over 6 million impressions, with 75% reaching C-suite decision-makers. It generated a strong pipeline of high-value marketing-qualified leads and meaningfully strengthened Asendia’s authority in the e-commerce space.
It’s a campaign that shows what sustained, well-executed thought leadership can do not just for brand awareness, but for pipeline.
Read more about the campaign here
A word from our Managing Director
Liam Bateman, Managing Director and co-founder of The Think Tank, commented:
“What a result. These four wins mean a huge amount to us, and they’re down to our brilliant people at The Think Tank and the clients who trust us to deliver for them. Integrated campaigns like these are a real team effort and I couldn’t be prouder of what we’ve achieved.”
Thank you
A huge congratulations to everyone involved, including our Thinkers, our clients and our partners. We’re already looking forward to what comes next.
