Published by Sue Johns-Chapman
Published Date 29.04.2026 
When we partnered with L’Entrepôt de la Réno in mid-2024, they operated two renovation stores in Quebec and competed against Reno Depot and Home Depot. Today, we’re celebrating a Global Agency Award for Best PPC Campaign. The recognition confirms what we’ve seen at Web Tonic: smart strategy and precise execution level the playing field, regardless of competitor budget.
The challenge: from regional player to category disruptor
L’Entrepôt de la Réno needed a digital-first demand generation system to scale operations, open new locations, and drive measurable results—store visits, phone calls, and profitable growth.
Three major obstacles stood in our way. We competed against big-box retailers with budgets ten times larger. The renovation industry experiences steep seasonal swings (demand dropped 40% between peak and slow periods). As our client prepared to expand, we needed attribution systems precise enough to measure each store’s digital-to-physical performance.
The strategy: full-funnel search dominance in French Canada
Our approach started with a market reality most competitors miss: Quebec’s French-speaking market is underserved by national retailers running English-first campaigns. While Reno Depot and Home Depot competed on broad, expensive keywords, we built a full-funnel search ecosystem for Quebec.
We deployed four campaign types. Search campaigns targeted high-intent French-Canadian keywords like “vanité salle de bain” and “douche en PVC.” Shopping campaigns prioritized high-margin SKUs using custom profitability tiers. Local campaigns drove foot traffic with real-time inventory messaging. Performance Max campaigns fed upper-funnel awareness while Smart Bidding optimized toward profitable conversions.
Creative execution separated this campaign from generic PPC work. We wrote native Quebec French ad copy using regional expressions and emphasized benefits that resonate locally, like “sans coulis” (no grout) for PVC panels. Our collection-specific landing pages included integrated store locators designed for the Quebec homeowner’s research and purchase journey.
Overcoming real-world obstacles
Seasonal volatility threatened efficiency during slow months. We implemented dynamic budget pacing, shifting spend toward Local campaigns during slower periods and scaling Search during peak Q3-Q4 demand. Cost-per-conversion stayed consistent despite 40% seasonal swings.
Big-box competition with budgets bigger than ours meant we couldn’t compete on broad terms. We didn’t try. We dominated long-tail, high-intent French keywords our competitors ignored, capturing 20.37% Search Impression Share by focusing on queries likely to convert.
Multi-location attribution became critical as new stores opened. We deployed store-specific conversion tracking with separate call tracking numbers per location, allowing us to measure each store’s digital-to-physical contribution and optimize spend.
The results: efficiency and transformation
The 2025 campaign period delivered:
- 37,440 total conversions valued at $2.67M CAD
- $0.70 average CPC (53% below industry benchmark)
- 6.44% conversion rate (nearly double the ecommerce average)
- 7,047 tracked phone calls with 95% answer rate
- 18,414 direction requests to store locations
The transformation story matters more than the metrics. During our partnership, L’Entrepôt de la Réno expanded from two stores to four, launched their “L’Entrepôt Mobile” service line, opened a new corporate headquarters, and opened their Brossard location.
When they open their fifth store, it will be because this campaign showed them how digital demand translates to physical expansion.
What this award means to our team
The recognition reflects hundreds of hours our team spent optimizing bid strategies, testing variations, and analyzing data. The award belongs to our client as much as it does to our agency. L’Entrepôt de la Réno trusted us with their growth vision and had the courage to expand based on what the data showed.
Why this campaign won
Our $9.50 cost-per-conversion sits 70% below category norms. Our conversion rate nearly doubles industry benchmarks.
What distinguished our entry was the integration of online and offline measurement. Most PPC campaigns optimize for clicks or ROAS. We optimized for business growth, building a unified measurement framework that connected online conversions, phone calls, store visits, and direction requests. The data proved that digital advertising doesn’t just drive transactions; it builds businesses.
What’s next for Web Tonic
This Global Agency Award confirms our approach works. Deep local market expertise combined with sophisticated performance marketing can compete globally. We’re expanding our team, investing in AI-powered optimization, and doubling down on what made this campaign successful: obsessive attention to data and the conviction that every dollar should drive measurable business growth.
If you’re looking to scale with precision (opening new locations, launching services, competing smarter),let’s talk. The strategies that turned L’Entrepôt de la Réno into Quebec’s fastest-growing renovation retailer can work for your business.
At Web Tonic, we don’t just run ads. We build growth engines.
Connect with Web Tonic:
- Website: webtonic.io
- LinkedIn: Web Tonic Agency
- Facebook: Web Tonic
- Instagram: @webtonicagency
About L’Entrepôt de la Réno: Visitentrepotdelareno.com to explore Quebec’s fastest-growing home renovation destination.
