Published by Sue Johns-Chapman
Published Date 04.04.2025 
We’re thrilled to share that Bark.London has been named a finalist in two categories at the Global Agency Awards 2025: Innovative Agency of the Year and Ecommerce Agency of the Year. This recognition reflects our commitment to pushing boundaries and delivering measurable results for our clients.
Bark.London’s Unique Approach
We deliver smarter paid media solutions for some of the world’s leading ecommerce brands worldwide. Our uniquely integrated approach combines smart strategy, brilliant creative, and advanced data science, across all major search and social platforms.
By blending human creativity with machine learning and AI-powered insights, we help global ecommerce brands think differently, grow faster and build lasting brand value.
Why We Were Shortlisted
Innovative Agency of the Year
Integrating proprietary technology, AI and machine learning has always been core to Bark.London’s service offering. Our customer insights algorithm and predictive modeling helps brands identify new growth opportunities and maximise performance, all backed by a rigorous testing, learn and iterate cycle.
Ecommerce Agency of the Year
At Bark.London, ecommerce isn’t a service line, it’s our core. We blend platform expertise with a deep understanding of how people shop online, using personalised creative and precision media buying to convert intent into growth. Every campaign we run is backed by robust data science, AI-enhanced insights, and a relentless focus on driving performance. From first click to repeat purchase, we optimise for outcomes that matter: higher ROI, lower acquisition costs, and meaningful brand growth at scale.
Award-Nominated Work: Revolutionising Attribution and Performance with Meta
We’re proud to be recognised for our groundbreaking work with Pom Pom London, a leading global ecommerce brand. As one of the few agencies globally certified by Meta for both paid media and measurement, we embraced the opportunity to test Meta’s new Incremental Attribution tool (currently in beta and not yet publicly available).
The Challenge
The ecommerce digital advertising landscape faces a critical challenge: determining whether ad spend truly drives revenue or simply claims credit for revenue that would have materialised anyway—known as the issue of ‘incrementality’. Pom Pom London, like many advertisers, struggled with this fundamental question: how to ensure that advertising spend drives genuinely incremental revenue, directly contributing to growth rather than merely claiming results for demand that would have occurred independently.
Our Solution: Rigorous Multi-Method Testing
We deployed a two-part strategy to measure true incrementality:
- Conversion Lift Study: A multi-cell lift study (the industry gold standard) compared standard campaigns to those optimised with Incremental Attribution, measured against a control group.
- Marketing Mix Modeling: Using Meta’s Robyn framework, we conducted advanced statistical analysis to calibrate results from the lift study and isolate the real impact of increased ad spend.
The Results:
- 94% increase in incremental ROAS from increased ad spend (revealed by our Marketing Mix Model)
- 57% improvement in overall ROAS (calibrated via Robyn)
- 41% reduction in incremental customer acquisition costs
- Traditional reporting (e.g., Google Analytics) showed <3% variance—masking the actual gains from optimised ad strategies
These insights empowered Pom Pom London to optimise their budget allocation, improve channel strategy, and drive genuine incremental revenue.
What This Recognition Means to Us
Being shortlisted is an acknowledgment of the passion and expertise our team brings to every client partnership. It reinforces our belief that human ingenuity and automation, when applied together, drive unparalleled results.
“We’re incredibly proud to be recognised at the Global Agency Awards. This shortlisting celebrates our team’s innovative mindset and dedication to achieving measurable results for our clients. We remain committed to pushing boundaries, constantly innovating, and setting new standards in ecommerce marketing.”
Daniel Watts, Co-Founder of Bark.London
Looking to the Future
While we eagerly await the results of these awards, the real win is in helping our clients achieve sustainable growth. Our focus remains on delivering best-in-class paid media solutions to drive conversions, enhance brand value and find untapped opportunities for our clients. If you’re looking to accelerate your ecommerce growth, let’s talk.
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