Published by Sue Johns-Chapman
Published Date 03.04.2025 
AAA Agency is in the final three for Innovative Agency of the Year at the Global Agency Awards 2025! Honored to stand alongside fellow pathfinders, rule-breakers, and game-changers!
About Us: Turning Advertising into Entertainment
Our international influencer marketing agency has brought a new spark to both startups and industry titans like Wargaming, Ubisoft, and Tencent. Above all, we’re a passionate team on a mission to shift brands from default advertising to storytelling. We believe it’s the only way to truly connect with your audience in a world flooded with ads.
We make it happen by finding perfect influencer voices and crafting unforgettable user adventures together — be it an authentic influencer story or something truly one-of-a-kind: a cosplay calendar, an AI app, an offline festival, or anything else you can think of.
“Influencers are among the most powerful options for attracting and retaining an audience — and certainly the most creative one. No rigid rules, no limits, and full freedom that welcomes the most daring ideas”.
— Nikita Zavatski, Business Development Manager, AAA Agency
In 2022, AAA Agency branched out from a large holding company with nearly a decade of experience. Now, we’ve got the best of both worlds: deep market expertise and the fresh energy of a young agency.
We ground our creativity in solid data, yet we’re never afraid to push boundaries. That’s how you craft integrations that don’t just catch eyes but stay with the audience long after. And that’s how we help brands influence their audiences — because it is no longer about just selling, it’s about making an impact.
What Makes Us Innovative
“I see vast potential in a mixed-media approach. The lines between games, movies, and television are now blurred, and so are the lines between advertising and entertainment — user attention is so fleeting that new ways to engage them should be found constantly. We want to be ahead of the curve, so our special projects and campaigns always focus on entertaining the viewer rather than mere selling.”
— Kira Chesalina, Creative Director, AAA Agency
For each project, we craft a strategy drawing on the AI-driven market analytics, specific pain points of the target audience, and latest social & tech trends — for example, we tune into CES every year and dig into sociological research on a regular basis. Armed with these insights, we can think beyond the usual.
Looking for unique ways to engage the audience, we often draw inspiration from the product itself. Take our promotion for World of Warships by Wargaming: the game features battles between legendary warships from the early 20th century, so we thought, why not bring history to life? We teamed up with a historical YouTuber and took the crew to a real C-class cruiser from World War I. Onboard, we filmed a comedic video about a quirky captain and his hapless chief mate. Over 750K views and a flood of new players eager to step aboard were the perfect reward for our efforts. You can enjoy the story too!
Beyond special projects, we want to make the most of every social media platform. For instance, we recently jumped on the TikTok AI dark fantasy trend to bring the game’s characters to life. In another TikTok campaign, we teamed up with influencers from both the gaming world and beyond — as a result, the title was boosted in many ways, from live reports and comedy sketches to cosplay transformations and heart-to-heart talks. Plus, we’ve been actively tapping into live streaming platforms like Twitch and Trovo and the opportunities they offer for real-time engagement.
In a word, we aim to be both native and innovative on the platforms we choose, so we usually partner with influencers who do not create “traditional” ads and who are open to experiments. Plus, with the future of influencer marketing moving toward co-creation, a whole new world of innovation is unfolding before us.
What This Nomination Means to Us
This recognition is a true honor for us — it speaks to everything we stand for and proves that we remain true to our core values. Innovation is the heartbeat of today’s marketing world: just like artists, marketers have the power to deeply touch the audience, but only if they constantly evolve. In a time when people are used to scrolling past annoying ads, you need to keep reinventing your communication to stop them.
It proves to us and our clients that we’re on the right track. We promise to keep surprising, captivating, and building loyal audiences for brands with our brushstrokes of innovation.
“I want advertising to evolve beyond intrusive banners and become a more engaging part of the user experience. Imagine ads that are so entertaining, they are watched till the end and talked about afterwards. That’s the future we’re working towards”.
— Kira Chesalina, Creative Director, AAA Agency
This nomination is not just for our hard-working team but for all our clients who placed their trust in us and embraced our boldest ideas. Thank you for believing in us — we’ll keep proving you made the right choice.
