Published by Sue Johns-Chapman
Published Date 31.03.2025 
We’re proud to share that Dapper – the growth agency has been shortlisted for B2B Agency of the Year at the Global Agency Awards 2025. The nomination recognizes our performance as a strategic growth partner for B2B companies, as well as the talented people who make up our team, the company culture we are working hard to maintain, and our focus that continues to drive our growth.
About Dapper – the growth agency
Dapper is a B2B online marketing agency based in Rotterdam, the Netherlands, focused on turning marketing into a scalable growth engine for our clients. By combining strategy, content, and performance, we design and execute demand generation strategies that build long-term visibility and drive inbound opportunities.
The agency was founded with the ambition to become a global leader in the B2B space, employing 500 people within ten years. Two years after setting that goal, we’ve grown to an international team of 40+ marketers, strategists, and creatives.
Our growth is supported by a clear internal structure, sharp positioning, a model designed for scale, and growth goals that invite the entire team to actively contribute.
The work that got us here
For a long time, B2B marketing focused on pushing people through the marketing funnel while they were not ready to convert. This resulted in low-quality leads and wasted time for both marketing and sales teams. That’s why we build demand generation strategies that center our client’s internal experts. By letting them share valuable content consistently and on the right online channels, they stay top of mind until their target audience is ready to buy.
For Online Payment Platform (OPP), a Dutch fintech scale-up, that meant building thought leadership around their experts to break into new markets and differentiate from larger competitors. As a result, OPP saw:
- 300% growth in inbound leads
- 650% increase in sales-qualified leads
- 250% increase in average customer lifetime value
For FOCUS-ON, an industrial innovator, we transformed LinkedIn into its primary driver of thought leadership. The result? A 12% increase in inbound leads and a 400% spike in content engagement in just six months.
We apply the same strategy internally, which led to 170 inbound leads in 2024. We did not use cold outreach or referrals. Just consistent, high-quality visibility to the niche target audience that matters to us most. 40% of those leads referenced our CEO’s LinkedIn content in their initial sales conversations. That’s how demand generation works when done right.
The importance of company culture in our journey
High performance isn’t sustainable without a strong internal culture. But fast growth can put this culture under pressure. That is why we actively shape how our culture evolves as we scale.
The goal is to create an environment where people can grow, connect, and thrive. Structured feedback loops, knowledge-sharing sessions, and clearly defined team pods ensure everyone has a voice and a role in the company’s progress. And outside of work, we make space for connection through activities like office laser tag, team dinners, Friday drinks, and an annual workation.
Looking ahead
Scaling Dapper into a 500-person global agency is a long-term journey that requires focus, adaptability, and the right foundations. Every phase brings new challenges, from refining our positioning to evolving how we structure teams and measure success. This nomination is a moment of recognition along that path. It reflects not just what we’ve built so far, but the direction we’re committed to.
As we continue growing, our goal remains the same: to build an agency that delivers meaningful results for B2B companies and creates an environment where talented people can do their best work. Being shortlisted for B2B Agency of the Year reinforces that we’re on the right track.
Stay connected
Interested in working together to accelerate your growth, or curious to see where we’re headed next? Learn more at dapper.agency or follow our CEO Tycho Luijten on LinkedIn.
