News Article ————

intO: Finalists for Multi-Territory Agency of the Year!

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Published Date 04.06.2024

We’re over the moon that intO has been named a finalist in the Global Agency Awards for Multi-Territory Agency of the Year!

This recognition is a testament to our team’s dedication to delivering exceptional research and insights across the globe.

Who We Are

At intO, we are passionate about understanding people. Our user-centred research helps multinational clients like Google, Amazon, WhatsApp, and Pinterest ensure their products, services and communications hit the mark in every market. We understand that the world is wonderfully diverse, and our research approach reflects that.

Our unique strength lies in our network of 130 freelance Local Researchers. They live, speak, and understand ‘local’ in over 50 countries. With 41 languages spoken among our team, each researcher brings a wealth of knowledge and cultural insight that is crucial for our work.

Our Award-Nominated Work

Our Central Team, spread across the globe, leads the way:

  • Joanna Brassett, CEO (Poland)
  • Chloe Amos-Edkins, Commercial Director (UK)
  • Jonathan Legge, Finance Director (UK)
  • Alejandra Arango, Head of People (Colombia)
  • Laetitia Sfez, Research Director (UK)
  • Julia Jover, Researcher (Spain)
  • Susana Sainz, Studio Administrator (Spain)

We’ve been a remote-first company since 2011, making us experts in asynchronous collaboration. This setup allows us to conduct simultaneous studies across various regions, ensuring consistency and cost-effectiveness for our clients.

intO offers a comprehensive range of user-centred research services designed to help our clients understand and connect with their global audiences. Our offerings include foresight, in-depth qualitative research, multi-territory UX and UI testing, and international market analysis and we specialise in uncovering cultural nuances and consumer behaviours Whether supporting the development of new products, refining services, or crafting effective marketing strategies, our tailored research solutions empower businesses to make informed decisions and achieve a competitive edge in diverse markets.

What This Recognition Means to Us

Joanna Brassett, Founder & CEO of intO:

“Being a finalist in the Global Agency Awards for Multi-Territory Agency of the Year is a huge honour. It validates our unique approach to international research and highlights the dedication and expertise of our team. This recognition is a testament to our commitment to delivering deep, meaningful insights that drive global innovation and communication strategies.”

Our Recent Success Stories

Here are a few examples of our work that showcase why we’re finalists:

  • WhatsApp User Insights, 2023: Our research in Peru and Ghana provided in-depth behavioural insights, leading to usability improvements for WhatsApp’s Communities feature.
  • The Wellcome Trust, Brand Perception, 2023: We studied global perceptions of Wellcome across multiple countries, delivering insights and recommendations to enhance brand perception.
  • Google/YouTube Competitor Analysis, 2024: In the USA, Canada, India, and South Korea, we revealed shopping feature developments for YouTube by analysing the competitive landscape and mapping user workflows.

In April 2024 alone, we conducted research in 12 different countries with 34 Local Researchers on the ground. Additionally, we were recognised as a registered diverse supplier as part of Google’s Diversity Programme.

Our Vision and Achievements

We aim to be the most globally equity-oriented research firm on the planet. Our commitment to ‘glocalisation’—business that considers both local and global contexts—is central to everything we do. We ensure that our Local Researchers are compensated above industry standards, and we continuously expand our presence to new regions.

Key Achievements in 2023-24:

  • Expanded our presence from 50 to 58 regions, adding countries like Jordan, Kenya, and Uzbekistan.
  • Increased our team of Local Researchers in emerging markets such as Brazil and Nigeria, growing from 40 to 70 members.
  • Doubled the number of UX-specialist Researchers in the worldwide team from 20 to 40.

Looking Ahead

We’re dedicated to maintaining cohesion across our globally distributed team by upholding shared standards and values. We’re also addressing the AI divide to ensure all team members have equitable access to AI tools, empowering them to work efficiently and effectively.

At intO, our talented, diverse, and multilingual Local Researchers provide our clients with strategic insights from any context, anywhere in the world. We’re confident that our ability to understand the cultures and customers our clients need to reach is unmatched.

We’re honoured to be finalists in the Global Agency Awards and excited for what the future holds. Thank you for your support and for joining us on this incredible journey!

We’d love to hear from you!

Are you part of a global innovation, insights, or communications team looking to enhance your research capabilities and deepen understanding of your markets? Get in touch with our Commercial Director, Chloe Amos-Edkins, to learn how Studio intO can help you gain rich, actionable insights that help you to thrive in the markets that matter.

Email Chloe Amos-Edkins | [email protected] Connect with Chloe on LinkedIn at: https://www.linkedin.com/in/chloeamosedkins/

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