Published by isobel.regan@dontpanicprojects.com
Published Date 07.06.2023 
CB/I Digital is a powerful performance marketing and AI tech company that creates major digital successes for enterprises – First Citizens Bank, Ferrara, and LVMH – and growing DTC brands – Melinda Maria and Chan Luu. We’re a Magento Solutions Partner, Google Premier Partner, and Meta Business Partner, and have been distinguished with several awards including two Stevies from the American Business Awards for Marketing Campaign of the Year, an Interactive Media Award for Best in Class – Ecommerce, and Inc 5000’s list of fastest growing companies in the US.
Our nomination in the Best PPC Campaign category for work with Melinda Maria highlights not only our ability to craft effective growth strategies, but also our expertise in developing proprietary AI SaaS tools to automate advertising, and streamline inventory, marketing, and merchandising to improve efficiency and turnaround slow sales.
After coming to CB/I in the midst of slumping sales, Melinda Maria needed to recover their losses and establish a more effective strategy for growth into the future. We turned our focus away from their promotional calendar and delved deeply into their products. Utilizing their best-sellers and identifying a range of products with untapped potential, we created dedicated campaigns for each piece and tested meticulously to expand their customer base.
Our strategy was further enhanced by two proprietary technologies: Playmaker AI and Conative. Playmaker automated bidding on Google Search campaigns, consistently reducing CPCs by 40-50%. This not only improved Return on Ad Spend (ROAS) but also provided additional budget for extensive testing and insightful data analysis.
As these successful campaigns accelerated sales, we uncovered a challenge—core products frequently went out of stock, forcing us to pause campaigns until inventory could be replenished. This misalignment between marketing and inventory led to the development of Conative, an AI solution that aggregates data from both marketing and inventory to provide accurate sales forecasts, and proactively advise the inventory team on when – and how much – to restock in order to avoid running low on best selling products. By putting all this data into a single, customizable dashboard, Conative also streamlined the collaboration between marketing and inventory teams, leading to much better alignment on growth for Melinda Maria.
Despite the uncertainty we all faced in 2022, this combination of strategy and technology led to exceptional results. Sitewide revenue saw 47% growth in Year-over-Year, Facebook revenue increased by 66%, Google was up 67%, and TikTok revenue grew by 6X.
Furthermore, Conative has become an integral part of Melinda Maria’s day-to-day operations, receiving positive feedback and invaluable insights that have contributed to the continuous enhancement of the platform.
The CEO of Melinda Maria, Bryan Demaranville, expressed his trust and satisfaction in CB/I Digital, stating, “CB/I Digital is extremely creative in molding and crafting PPC strategies specific to our brand and objectives. I’ve found CB/I Digital to be a true partner, and they’re the reason we’re growing like we are.” Such testimonials validate CB/I Digital’s commitment to delivering exceptional results and solidifying strong partnerships with clients.
We’re honoured to be recognized by the Global Agency Awards alongside some of the world’s best marketers and congratulate the other shortlisted candidates and their clients for their remarkable achievements. These accolades inspire CB/I Digital to continually push the boundaries of creativity, innovation, and expansion in our future endeavours. The company expresses heartfelt gratitude to the organizers and clients for their appreciation and continued support.
CB/I Digital’s recent awards and the introduction of Conative AI highlight our unwavering dedication to delivering exceptional performance marketing solutions. With a track record of success, esteemed partnerships, and industry-leading technologies, CB/I Digital continues to empower enterprises and growing DTC brands to achieve remarkable growth and success in the digital landscape.
