Inseev Interactive is a digital marketing agency specializing in search engine optimization and pay-per-click. While the company was founded in 2013, prior to 2021 they had not invested in any sales and marketing. Up to that point, new business was generated primarily through word of mouth and client referrals. In 2021 they rolled out their first internal marketing plan with a portion of the strategy focused on winning awards.
One of the awards identified for this initiative was the Global Agency Awards for which the company was nominated as a finalist for Best SEO Agency. Winning this award has had a significant impact on brand recognition and lead generation efforts for Inseev Interactive. CEO and Founder Jimmy Page shared with the Don’t Panic team that, “we are at a place where we can just direct potential clients to our website to show them who we are and what we do. This is a result of having award winning work to promote!”.
The awards secured by Inseev Interactive have not only helped from an external perspective but it’s also benefited the team internally. Being selected as a finalist for the Best SEO Agency award has strengthened their existing client relationships and increased company morale. It’s also given the agency an exciting achievement to celebrate despite teams being remote. Winning awards has also created a strong pipeline for social and newsletter promotions and has increased online engagement with client brands.
An unexpected benefit the agency experienced was how the submission process actually functioned as a chance to review and regroup internally. The entry process requires teams to conduct an in-depth analysis of business performance and identify what’s been working well and challenges the organization has faced. Inseev Interactive found that going through this process was hugely beneficial to the team as it provided a roadmap for improving areas for growth and scaling areas with strong performance.
With the many benefits that winning a Global Agency Award presents, Inseev Interactive will be investing in this marketing channel as long as they have award-winning work to promote.